Branding 360°: How to Redefine and Revitalize Your Brand Without Losing Its Essence

n a world oversaturated with choices, Branding 360° is the ultimate guide to creating a powerful, cohesive brand that stands out and emotionally connects with consumers. This book delves into every facet of modern branding—from building a strong visual identity and defining an authentic brand DNA to leveraging digital tools and multichannel strategies for maintaining consistent presence across every touchpoint.

Packed with case studies and practical approaches, Branding 360° provides actionable techniques to stand out, adapt to trends, and tackle today’s challenges. Perfect for entrepreneurs, marketing specialists, and professionals looking to sharpen their skills, this book is a roadmap to building memorable, responsible brands aligned with their audiences' values in the 21st century.

Written by Dr. Héctor Cruz, director of PCR Group PR and a marketing expert with over 20 years of experience, Branding 360° equips readers with practical tools and advanced strategies, covering everything from crafting an authentic identity to defining values and purpose that resonate with consumers. With a focus on fostering strong, lasting emotional connections, this book explores how to integrate branding across industries and carve out a unique space in competitive markets..