The Real Business of Photography

This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances. • Protects photographers from business consultants who sell them expensive, impractical business concepts • A perfect companion to ASMP Professional Business Practices in Photography (1-58115-197-7) • Advertising to include Photo District News, Professional Photographer, and Shutterbug