THE ART OF THE ASK: Your Guide to Effective AI Prompting (Industry Transformation with Generative AI)

The Art of the Ask: Your Guide to Effective AI Prompting
Artificial Intelligence isn’t just a buzzword—it’s a tool that can supercharge how we work, think, and create. But even the most powerful AI models are only as useful as the instructions we give them. That’s where this book comes in.
The Art of the Ask is a practical, easy-to-follow guide designed for leaders, professionals, and anyone curious about making AI work for them—no technical background required. Authors Ahmed Raafat and Matias Undurraga, both seasoned technologists and advisors at Amazon Web Services, walk you through the foundational skills of prompt engineering—the art of crafting effective instructions for AI.
Inside, you’ll discover:

• What AI prompts are (and why they matter)
• How AI interprets your words
• The anatomy of a great prompt: Persona, Task, Context, and Format
• Common mistakes and how to avoid them
• Real-world examples and use cases tailored for business and creative tasks

Whether you’re drafting emails, analyzing data, brainstorming ideas, or exploring strategic scenarios, this book will help you unlock AI’s full potential. Learn to guide AI clearly and effectively—so it becomes not just a tool, but a trusted partner.
Prompt better. Work smarter. Lead the future.