The Validation Economy

The Validation Economy presents a future-facing perspective on how B2B marketing is being reshaped as AI takes on more of the execution and production. Rather than focusing on short-term tactics or the latest tools, this book explores a deeper shift unfolding across marketing: as AI produces more content, buyers will trust it less—and human-to-human validation will become essential. In this new landscape, credibility, perspective, and judgment aren’t just differentiators—they’re what will drive real business decisions.