From Data to Insights in Qualitative Research using Nvivo 15

master the art of qualitative analysis

What you'll learn
- Understand the fundamentals of qualitative data analysis (QDA).
- Set up NVivo 15 projects for interviews, focus groups, and survey data.
- Import, organize, and manage diverse data types (text, audio, video, PDFs).
- Perform thematic analysis and coding efficiently.
- Use queries and visualizations to uncover meaningful patterns.
- Generate and export reports for research publications or dissertations.
- Generate reports and summaries for academic writing, dissertations, and professional research.
- Create visual representations such as word clouds, cluster maps, and conceptual models.
- Explore data using queries, word frequency analysis, and matrix coding to uncover relationships.
- Perform manual and automated coding, develop categories, and build hierarchical themes.
- Import, organize, and manage different types of qualitative data within NVivo.
- Understand and apply key qualitative research methodologies (e.g., thematic analysis, grounded theory, narrative inquiry).

Requirements
- Basic understanding of qualitative research concepts will help.
- NVivo 15 installed on Windows/Mac (trial or full version).

Description
In today’s data-driven world, understandingwhypeople think, behave, and decide the way they do is more important than ever. Numbers alone can’t tell the full story — and that’s where qualitative research comes in.

This course is designed to help researchers, students, and professionals confidently move from raw, unstructured data — such as interview transcripts, focus group discussions, open-ended surveys, or textual documents — to clear, evidence-based insights.

You’ll not only learn the art and science of qualitative data analysis (QDA), but also gain hands-on mastery of NVivo 15, one of the world’s most trusted tools for qualitative research. NVivo streamlines the entire process — from organizing messy data to identifying themes, visualizing patterns, and generating reports — allowing you to focus on what really matters:interpreting meaning.

Through a blend of conceptual explanations, real-world examples, and guided demonstrations, this course will show you how to Understand and apply key qualitative research methodologies, Perform manual and automated coding, develop categories, and build hierarchical themes, and Explore data using queries, word frequency analysis, and matrix coding to uncover relationships.

Whether you are a Ph.D. scholar conducting interviews, a market researcher analyzing customer feedback, or a policy analyst evaluating social data, this course will equip you with the skills and confidence to turn qualitative data into meaningful insights.

Who this course is for:
- PhD and Master’s students conducting qualitative research.
- Social scientists, education researchers, and healthcare professionals.
- Market researchers and policy analysts working with qualitative data.
- Anyone who wants to analyze interviews, focus groups, or open-ended survey responses.
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