Ai In Sourcing, Branding & Recruitment Strategy

Master the Art of Finding, Engaging, and Winning Top Talent with AI-Driven Strategies

What you'll learn

Master AI-powered sourcing to reach and engage top talent

Build a compelling, data-driven employer brand with AI

Design and run AI-enhanced recruitment marketing campaigns

Create hyper-targeted candidate personas with precision

Write job ads that attract and convert, powered by AI

Balance automation with authentic, human interaction

Requirements

All levels - No Requirement

Description

Dominate the talent market. Redefine your strategy. Lead the future.The rules of recruitment have changed — forever. In a world where candidates expect personalization, speed, and authenticity, traditional sourcing and branding simply can’t compete. AI in Sourcing, Branding & Recruitment Strategy is your blueprint to rise above the noise and become the strategic powerhouse your organization needs.Go Beyond Posting — Master the Science of AI-Powered Sourcing & Branding.This isn’t just another course — it’s your launchpad into next-generation recruitment mastery. In 6 high-impact sections and 50 action-driven lessons, you’ll discover how to unleash the full potential of AI to find, attract, and engage top-tier talent — before your competition even knows they exist.Personalize Every Touchpoint. Scale Every Effort. Win Every Candidate.You’ll learn to build intelligent, data-driven sourcing pipelines, create chatbots that engage candidates at scale, and craft AI-enhanced marketing campaigns that speak directly to your ideal personas. Elevate Your Employer Brand. Target the Right Talent. Lead with AI.You’ll design compelling Employer Value Propositions that candidates can’t resist, write inclusive and optimized job ads, and use data-driven insights to iterate, refine, and dominate your talent market.Your Competitive Edge Starts with AI-Driven Talent Strategies.This is more than skill-building — this is transformation. You’ll walk away with the confidence and expertise to lead AI-driven sourcing and branding initiatives, blending human creativity with machine precision to deliver results that make you indispensable.Attract Top Talent, Build a Winning Brand, Stay Ahead of the Game.Don’t just adapt to the future of recruitment — own it. Enroll today, and become the strategist who redefines how talent is found, engaged, and hired.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Candidate Sourcing with AI: Expanding Reach and Targeting

Lecture 2 Mastering Social Media for Sourcing

Lecture 3 Picking your Channel for Social Medias Recruiting

Lecture 4 Advantages of using AI in Social Media for Recruitment

Lecture 5 Social Media Sourcing Strategy & Candidate Sourcing using AI

Lecture 6 How ChatGPT helps for Candidate Sourcing

Lecture 7 Functional considerations using Chatbots in Social Sourcing

Lecture 8 Candidate sourcing using external AI

Lecture 9 Building a Chatbot for Social Media Candidate sourcing

Lecture 10 Multi Platform Chatbot Development for Candidate sourcing

Lecture 11 SaaS Chatbot Development for Candidate sourcing

Section 3: Recruitment Marketing: Beyond Traditional Methods with AI

Lecture 12 Recruitment Marketing with AI

Lecture 13 The importance of implementing a Recruitment Marketing project

Lecture 14 Building a Strong Employer Brand. Your Identity Their Choice

Lecture 15 Targeting the Right Candidates. The Power of Precision

Lecture 16 Content Creation with AI. Crafting Compelling Narratives

Lecture 17 Talent Community Management. Nurturing Relationships for Future Success

Lecture 18 Data-Driven Decision Making The Competitive Edge

Lecture 19 Candidate Relationship Building. The Art of Connection

Lecture 20 Ethical AI Usage. The Moral Compass of Recruitment

Lecture 21 Exercise: Enhancing Recruitment Marketing with AI

Lecture 22 Project. Recruitment Marketing with AI Implementation

Section 4: Recruitment Marketing Strategies: AI-Enhanced Outreach

Lecture 23 Benefits of AI-Enhanced Recruitment Marketing. Personalization

Lecture 24 Efficiency. Data driven Insights. Scalability

Lecture 25 AI-Enhanced Recruitment Marketing. Step by Step Guide

Lecture 26 AI-Enhanced Recruitment Marketing. Step by Step Guide

Lecture 27 Balancing Automation and Personalization

Lecture 28 Implementing and Monitoring Campaigns

Lecture 29 AI-Enhanced Outreach Strategies. Exercise & Project Management

Section 5: Creating Candidate Personas with AI: Precision in Targeting

Lecture 30 Data-Driven Persona Creation

Lecture 31 Precision Targeting. Segmentation

Lecture 32 Personalization. Human Insights

Lecture 33 Personalized Messaging. Monitoring. Iteration

Lecture 34 EVP Alignment

Lecture 35 Exercise & Project: Creating a Candidate Persona

Section 6: AI and Employer Value Proposition (EVP): Building a Compelling Brand

Lecture 36 Benefits. Personalization Realtime Analysis Consistency

Lecture 37 Data Collection Market Analysis Candidate Persona

Lecture 38 AI Generated Messaging

Lecture 39 Human Touch Points

Lecture 40 EVP Implementation

Lecture 41 Candidate Feedback

Lecture 42 Monitoring Engagement

Lecture 43 Exercise and EVP Project Development

Section 7: The Role of AI in Writing Job Ads: Crafting Engaging Description

Lecture 44 The Role of AI in writing Job Ads

Lecture 45 Crafting Compelling Job Descriptions. The Art of Attraction

Lecture 46 AI-Powered Content Generation. Efficiency Meets Personalization

Lecture 47 Inclusive Language & Cultural Alignment

Lecture 48 A/B Testing & Optimization

Lecture 49 Quality Assurance and Human Touch

Lecture 50 Data-Driven Decision Making

Lecture 51 Exercise & Project Management. Writing Effective Job Advertisements Using AI

Aspiring AI-powered Recruiters,HR professionals — who want to future-proof their careers and understand how AI is reshaping the HR landscape.,Recruiters & talent acquisition specialists — who need to adapt to modern tools and trends while keeping the human touch alive.,Business owners & executives — who want to align their talent strategy with emerging technologies and stay competitive in a fast-changing market.,Students & newcomers to HR/recruitment — who want a head start by understanding the trends and tools shaping the future of work.