Complete Digital Marketing Course: Paid Ads, Seo, Ga4, Gtm

Master Digital Marketing: PPC, SEO, GA4, GTM, Email Marketing, Content Marketing, and Website Development!

What you'll learn

PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management

Google Analytics 4 (GA4) Mastery: Analyze and interpret user data, set up key performance indicators (KPIs), and make data-driven marketing decisions with GA4.

Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.

Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.

Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.

SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.

Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segment

Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.

Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.

Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.

Website Development Essentials: Gain insight into developing user-friendly, conversion-optimized websites, with introduction to basic web design & development.

Requirements

NO digital marketing experience is required!

Description

Hi Guys,Welcome to my Full Digital Marketing Course: SEO, Paid Ads, GA4, GTM, Email Marketing, Content Marketing & Website Development!In my course you will learn everything about Digital Marketing. I have created video lessons on every topic and feature of Digital Marketing. You will get to see the real practical implementation of how to create each and every campaign and how to use every feature of this product.This is the most detailed course on Digital Marketing you will ever find on the internet. I have created different sections based on different topics of Digital Marketing and in each section, I have gone in-depth into explaining the concept of each feature and how to practically implement it.This course will give you a 100% understanding of Digital Marketing and after going through this course you will be capable of applying these concepts in building your own online business or handling Digital Marketing of your clients. At such a low price, you're going to get 586 detailed video lessons, 57 assignments, 1 quiz & 2 practice tests. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!Complete Paid AdsTopics you will learn in this part:- Google Ads Overview - Keyword Research- Google Ads Formats- Google Ads Bidding Strategies- Google Display Network- Google Conversion Tracking- Google Ads Remarketing- Google Video Ads- Google Ads Certification- Facebook Marketing- Facebook Ads Basics- Facebook Ads Campaign Creation- Facebook Pixel Setup- Facebook Ads Bidding Strategies- Facebook Ads Custom Audiences- Facebook Ads Lead Gen Campaign- Facebook Ads Sales Campaign- Facebook Ads Certification- Microsoft Ads Overview- Introduction to Keywords- Microsoft Ads Formats + Extensions- Microsoft Ads Bidding Strategies- Microsoft Ads Audience Network- Microsoft Ads UET Tag Setup- Microsoft Ads Remarketing- Microsoft Shopping Ads-  Microsoft Ads Mobile App Campaign- Microsoft Ads Shared Library- Microsoft Ads Certification- LinkedIn Ads Overview- LinkedIn Ads Formats- LinkedIn Ads Bidding Strategies- LinkedIn Ads Audience Templates- LinkedIn Ads Conversion Tracking- LinkedIn Ads Retargeting- LinkedIn Ads Lead Gen Campaign- LinkedIn Ads Dynamic Ad Campaign - LinkedIn Ads Carousel Image Ad Campaign - LinkedIn Ads Conversation Ad Campaign- LinkedIn Ads Document Ad Campaign- LinkedIn Ads LinkedIn Video Ad Campaign- LinkedIn Ads Event Ad Campaign- LinkedIn Ads Direct Sponsored Content Single Image Ad Campaign- How to use Reports in LinkedIn Ads- LinkedIn Ads Billing Center- LinkedIn Ads Business Manager - LinkedIn Ads CertificationThe Ultimate SEO GuideTopics you will learn in this part:- SEO The Basics - What is SEO And why is it important?, Debunking SEO Myths, Onpage/Offpage SEO Introduction- Keyword Research - Understanding Keywords, Short Tail Vs Long Tail Keywords, Google Keyword Planner Tool, SEMRush - Keyword Research, Mozbar Extension, SEMRush - Competitor Keywords, Google Auto Suggest, Google Trends- Content Creation - Content In SEO, Different Content Generation Ideas, Content Length- Onpage SEO - What is Onpage SEO, Onpage SEO Factors, Image ALT Tag for SEO, Internal Linking- Offpage SEO - Backlinks, Anchor Text, Dofollow Vs Nofollow Links, Link Building Strategies- Technical SEO - HTTP Vs HTTPS, Google Search Console, Google Analytics, XML Sitemap, Duplicate Content, What is a 404 Page, What is a 301 Redirect, Keyword Cannibalization, Schema MarkUp - Speeding Up Your Wordpress Website - Test Website Speed, Web Hosting and Servers, Speeding Up Wordpress website strategies- User Experience - What is UX, User Metrics that affect SEO Rankings- Negative SEO - What is Negative SEO, Negative SEO Tactics, How to protect website from Negative SEO- Google Algorithm Updates - Google Panda, Google Penguin, Google Hummingbird- Measure Your Progress - Keep track of Backlinks, Track Website Visits, Track traffic from different countries, What pages on your website are most popular- Leveling Up Your SEO Knowledge - Topical Relevancy, Tiered Link Building, Google AI & Machine Learning- Manual SEO Audits - What Is An SEO Audit, SEO Audit Tools, URLs + 404 Pages + Optimized URLs, Page Titles, Meta Descriptions, Heading Tags (H1 & H2s)- Competitor Research - Competitors- URL Structure for SEO - Keywords in Domain, URL Folder and Page Names Structures- Google Analytics for SEO - GA4 for SEO, Demo of GA4 + Custom Reports, How to Use Google Search Console and GA4 together- Google Search Console Tools - Tools to check Search Performance and Indexing- Finding & Removing Duplicate Content - Find Duplicate Content Pages, Get Rid of Bad Pages- How To Get .Edu Links From Universities- SEO Backlink Strategies- Link Building and Boosting SEO with Memes- Local Google SEO and Google Map RankingThe Ultimate Google Analytics 4 Topics you will learn in this part:- What is Google Analytics and Why Is It Important?- How To Set Up A Google Analytics Account & Install the Tracking Code- How To Upgrade Your Existing Google Analytics Account to GA4 - Resource- How To Install The Tracking Code On Shopify Wix Etc. - Resource- How To Prevent Inflating Your Traffic Data- How To Access The Demo Content- Google Analytics Dashboard Walkthrough- How To Find Out How Much Traffic Your Website Gets- How To Find Out What Country Your Traffic Is Coming From- How To Find Out What Pages Are The Most Popular On Your Website- Learn Who Your Visitors Are - Demographics Reports- How To Find Out What Sources & Channels Send You The Highest Quality Traffic- Real Time Reports - How To Measure Marketing Performances Live- Analyzing DAU, WAU and MAU- Events and Conversions- How To Track Form Submissions- How To Track Results From Specific Marketing Activities- Browser's Language- Location Data- Browser's Conversion Rate- Device Category- Screen Resolution- Page Speed Insights- Mobile Operating System- Landing Pages- Paid Traffic And Landing Pages- Site Search Data- Lets Analyze Beginner Traffic Data- Where are Your Users Coming From- Demographics Of Your Target Audience- Devices and Technology of Your Visitors- Finding Useful Details About the User- Identifying Overlapping Segments Of Your Visitors- Page-Level Analysis of Your Website- Cohort Analysis - Granular Analysis- More Data on Business Goals- Business Goal Analysis With Monetization Reports- Revisiting the Monetization Reports- Customized Tabular Reports In GA4- Google Looker Studios Basics- Create a New Google Analytics 4 Account- Connect Google Analytics 4 to the Website- Create a New Google Tag Manager Account- Link The Website, Google Analytics 4 and Google Tag Manager- Acquisition Reports- Campaign Tracking- Campaign URL Builder- Engagement Reports- Retention Reports- GA4 Explore Overview- Exploration AnalysisComplete Google Tag Manager GuideTopics you will learn in this part:- What is Google Tag Manager and Why Do You Need it- Useful Chrome Plugins For Working With Google Tag Manager- Create a Google Tag Manager Account- The Overview of 5 Google Tag Manager Installation Methods- Setup Google Tag Manager on Wix- Setup Google Tag Manager on Wordpress- Setup Google Tag Manager on Shopify- Setup Google Tag Manager on Squarespace- Inject Google Tag Manager Container to any Website- GTM Interface Overview- Best Practices & Considerations- Naming Conventions- Google Analytics 4 Setup & Publishing The First Version- Google Ads Remarketing Setup- Testing & Debugging Before Publishing a New Version- Facebook Pixel Setup- Copy Tag and Export Container- Troubleshooting Problems You Might Encounter- Time Triggered Tags Part 1: Custom Facebook Events For Remarketing- Time Triggered Tags Part 2: Time on Site With Google Events- Scroll Distance Tracking Part 1: The Basic- Scroll Distance Tracking Part 2: Time Triggered- Click Tracking Part 1: Outbound Links- Conversion Tracking Part 1: Simple Google Ads Conversion Tracking- Trigger Types in Google Tag Manager- Built in Variables- User-Defined Variables- Implementing GA4 Event Tag with GTM- Creating a Specific Page Trigger- Storing Measurement ID in User-Defined Variable- Tracking Clicks & Sending to GA4- Adding Details about Clicks and Sending to GA4 Events- Track Button Clicks in GA4 via GTM- Capture JavaScript Errors with GTM and Send to GA4- Tracking if users are viewing a particular section, image, banner etc.- Introduction to Data Layer- Using Data Layer with GTM- Pulling Values from Data Layers- Dynamic Data Addition in Data Layer and using custom event in GTM- Custom HTML Tag - Executing HTML and JavaScript- Share Containers - Export and Import GTM ContainersEmail MarketingTopics you will learn in this part:- Why Email Marketing Is Important For Your & Your Business- Creating Your Free MailerLite Account- Knowing The MailerLite Interface- First Step: Identify Your Customer's Needs- What Are The Strategies For Building Your Email List?- What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially- Types of Lead Magnets and How To Choose The Best One For You- Best Practices When Creating A Lead Magnet- EBook - How to Create an irresistable Lead Magnet- Video Series - How to Create an Irrresistable Lead Magnet- PDF or Report - How to Create an Irrresistable Lead Magnet- Subscriber Management Overview on MailerLite- Creating Groups on MailerLite- Using Segments on MailerLite- Importing or Exporting subscribers on MailerLite- Remove inactive subscribers on MailerLite- What is a Landing Page- Creating an Irresistable Landing Page To Attract More Clients- Creating Subscription Forms In MailerLite- Adding a subscription form to your website- Introduction to Email Automation- Planning Your Email Sequence Like a Pro- Creating An Email Sequence in MailerLite for new customers- Activating and Testing your email automation- Analyzing your Campaign Data.- Anti- SPAM Policy. Keeping Your account healthy.- What Is A/B Testing And Why Is It Important?- How to Plan Your A/B Test Campaign- How to Create An A/B Text In MailerLite Step By Step- What 14 studies say about the best day to send email- The style you'll use in your emails- 10 ways to ensure your emails are mobile friendly.- Personalizing Your Email Content- How to Get Support from MailerLiteContent Marketing with AITopics you will learn in this part:- Welcome to the Content Marketing Course- What is Content Marketing & Why is it Important?- A Brief Overview of Content Formats & Platforms- How Does a Content Marketing Funnel work?- What is Your Brand's Purpose?- How to Position Your Brand?- What is Your Unique Selling Proposition?- Choose Your Brand Personality- Who is Your Target Audience?- Understand Your Audience's Pain Points to Improve Your Content- Where Does Your Audience 'Live' Online?- Create Customer Personas and Create Content for Them- Create an Ideation System to Ramp up Your Content Creation- Content Marketing Case Study: Idea Brainstorm- Content Marketing Case Study: Idea Research- Ask Your Audience to Get Great Content Marketing Ideas- What Content Marketing Formats Are There?- Content Marketing Case Study: Audio- Content Marketing Case Study: Social Media- Repurposing Your Content to Save Time and Make Life Easier- Introduction to this Section | Content Marketing Course- Write Great Content | Tips for Improving Your Written Content Marketing- Make Great Video Content | Tips for Improving Your Video Content Marketing- Make Great Visual Content | Tips for Improving Your Visual Content Marketing- Make Great Audio Content | Tips for Improving Your Audio Content Marketing- Make Great Social Media Content | Tips for Improving Your Social Media Content Marketing- Create a Marketing Plan & Content Schedule- Where Should You Post Articles?- Where Should You Post Video Content?- Where Should You Post Audio Content?- Where Should You Post Visual Content?- Introduction to this Section | Content Marketing Course- Boost Social Media Engagement- Promote Content with Email- Promote Content by Word of Mouth- Promote Content with Traditional Marketing Techniques- Promote Content with Collaborations- Promote Content with Paid Advertising- Adjust and Improve Your Content Marketing- Introduction to the ChatGPT Section- How to Sign Up for ChatGPT and 5+ Tips to Get the Best ChatGPT Results- Find Keywords & Content Ideas with ChatGPT- Create Article, Video, Podcast Outlines with ChatGPT- Write an Entire Article with ChatGPT- Generate Catchy Titles & Headlines with ChatGPT- Come Up with Great Social Media Post Ideas with ChatGPT- Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)- Create Engaging Polls & Quizzes with ChatGPT- Create Fun Facts, Inspirational Quotes and Jokes on any Topic with ChatGPT- Great Trending Youtube Video Ideas with ChatGPT- Write a Video Script with ChatGPT- Generate Youtube Video Tags with ChatGPT- Write a Youtube Video Descriptions with ChatGPT- Improve Your Closed Captions on Youtube with ChatGPT- Research Podcast Ideas & Come Up with a Catch Podcast Name with ChatGPT- Outline & Script Podcast Episodes with ChatGPT- Brainstorm Interview Questions & Find Potential Podcast Guests with ChatGPTWordPress: Create Stunning WordPress Websites for BusinessTopics you will learn in this part:- Using AI to create a professional website in minutes- Customizing Your Website with AI- What is a Domain?- Finding the perfect Domain Name- What is Web Hosting?- Signing for Web Hosting- Accessing the control panel- WordPress Installation- What are Themes?- Installing our Theme- Customizing our Theme- Creating Menus- Creating Posts- Creating PagesThank you so much for checking out my course. I look forward to seeing you in the course. So wait no more!Click on the 'Buy now' button and join my course today!! Also check out my other courses!!

Overview

Section 1: Google Ads Overview

Lecture 1 Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup.

Lecture 2 Google Ads Auction, Google Network, Ad Rank, Quality Score

Lecture 3 Google Ads Account Structure, Google Ads Metrics, Google Ads Account Navigation

Lecture 4 SEARCH CAMPAIGN CREATION

Section 2: Introduction to Keywords

Lecture 5 Keywords Research, Keyword Selection, Keyword Planner Tool

Lecture 6 Keyword Match Types

Lecture 7 Negative Keywords, Negative Keyword Lists

Lecture 8 Search Terms

Section 3: Introduction To Ads & Extensions

Lecture 9 Google Ads Formats Overview

Lecture 10 Responsive Search Ad

Lecture 11 Dynamic Search Ad

Lecture 12 Responsive Display Ad

Lecture 13 Call Ad

Lecture 14 Google Ads Extensions Overview

Lecture 15 Sitelink Extensions

Lecture 16 Call Extensions

Lecture 17 Callout Extensions

Lecture 18 Structured Snippet Extensions

Lecture 19 App Extensions

Lecture 20 Price Extensions

Lecture 21 Promo Extensions

Lecture 22 Lead Form Extensions

Lecture 23 Business Name & Logo

Lecture 24 Location Extensions

Lecture 25 Keyword Insertion

Lecture 26 Countdown

Lecture 27 Location Insertion

Section 4: Bidding Strategies

Lecture 28 Bidding Strategies Overview

Lecture 29 Manual CPC

Lecture 30 Maximize Clicks

Lecture 31 Maximize Conversions

Lecture 32 Maximize Conversion Value

Lecture 33 Target Impression Share

Lecture 34 Target CPA

Lecture 35 Target ROAS

Lecture 36 Enhanced CPC

Lecture 37 CPM Bidding

Lecture 38 CPV Bidding

Section 5: Introduction to Display Network

Lecture 39 Display Network Overview

Lecture 40 Display Targeting - Affinity

Lecture 41 Display Targeting - Demographics

Lecture 42 Display Targeting - Detailed Demographics

Lecture 43 Display Targeting - In-Market

Lecture 44 Display Targeting - Life Events

Lecture 45 Display Targeting - Topic

Lecture 46 Display Targeting - Placement

Lecture 47 Display Targeting - Keywords

Lecture 48 Display Targeting - Custom Audiences

Lecture 49 Display Targeting - Combined Audiences

Lecture 50 STANDARD DISPLAY CAMPAIGN CREATION

Section 6: Introduction to Conversion Tracking

Lecture 51 What is Conversion Tracking & How to setup Conversion Tracking

Lecture 52 Website Conversion Tracking

Lecture 53 App Conversion Tracking

Lecture 54 Phone Call Conversions

Lecture 55 Import - Google Analytics

Lecture 56 Measurement - Attribution

Section 7: Introduction to Remarketing

Lecture 57 Remarketing Overview

Lecture 58 Audience Manager

Lecture 59 REMARKETING CAMPAIGN CREATION

Lecture 60 App Users

Lecture 61 Youtube Remarketing

Lecture 62 Customer List

Lecture 63 Custom Combinations

Lecture 64 Google Analytics

Lecture 65 Lead Form Segment

Section 8: Introduction to Video Ads

Lecture 66 YouTube Overview

Lecture 67 YOUTUBE INSTREAM AD CAMPAIGN CREATION

Lecture 68 VIDEO DISCOVERY AD CAMPAIGN CREATION

Lecture 69 BUMPER AD CAMPAIGN CREATION

Lecture 70 15 SEC NON-SKIPPABLE AD CAMPAIGN CREATION

Lecture 71 AD SEQUENCE CAMPAIGN CREATION

Lecture 72 TARGET FREQUENCY CAMPAIGN CREATION

Lecture 73 AUDIO ADS CAMPAIGN CREATION

Section 9: Introduction to Shopping Ads

Lecture 74 Shopping Ads Overview, Google Merchant Center Account

Lecture 75 Google For Retail Account Creation

Lecture 76 SHOPPING ADS CAMPAIGN CREATION

Section 10: Introduction to Performance Max

Lecture 77 Performance Max Campaign Creation

Section 11: Introduction Mobile App Campaign, Smart Campaign, Demand Gen Campaign

Lecture 78 UNIVERSAL APP CAMPAIGN CREATION

Lecture 79 SMART CAMPAIGN CREATION

Lecture 80 DEMAND GEN CAMPAIGN CREATION

Section 12: Introduction to Reports

Lecture 81 Predefined Reports, Saved Reports, Dashboards

Section 13: Introduction to Shared Library

Lecture 82 Audience Manager

Lecture 83 Location Groups

Lecture 84 Exclusion Lists

Lecture 85 Asset Library

Lecture 86 Brand Lists

Section 14: Introduction to Bulk Actions

Lecture 87 Automated Rules

Lecture 88 Scripts

Lecture 89 Solutions

Section 15: Budgets & Bidding

Lecture 90 Shared Budgets

Lecture 91 Bid Strategies

Lecture 92 Adjustments

Section 16: Introduction to Planning

Lecture 93 Keyword Planner Tool

Lecture 94 Performance Planner

Lecture 95 Reach Planner

Lecture 96 App Advertising Hub

Section 17: Introduction to More Tools

Lecture 97 Google Tag

Lecture 98 Content Suitability

Lecture 99 Business Data - Ad Customizers

Lecture 100 Business Data - Page Feed

Lecture 101 Business Data - Dynamic Ad Feed

Lecture 102 Business Data - Hotel Properties Feed

Lecture 103 Policy Manager, Access & Security, Linked Accounts, Preferences

Lecture 104 Ad Preview And Diagnosis Tool

Section 18: Google Ads with Google Gemini AI

Lecture 105 Google Ads with Google Gemini AI

Section 19: Drafts & Experiments

Lecture 106 Drafts & Experiments

Section 20: Introduction to Billing

Lecture 107 Summary, Documents, Transactions, Settings, Promotions

Section 21: Introduction to Google Ads Editor

Lecture 108 Google Ads Editor - Practical Implementation

Section 22: Introduction to Manager Accounts

Lecture 109 Manager Accounts/My Client Center Overview

Section 23: Google Ads Online Resources

Lecture 110 Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land

Section 24: Google Ads Certifications

Lecture 111 Google Ads Skillshop Certification

Section 25: Google Ads Assignment

Section 26: Facebook Marketing

Lecture 112 Facebook Marketing - What we will cover

Lecture 113 Why to Use Facebook To Market Your Business

Lecture 114 How to Create A Facebook Page

Lecture 115 How to Create A Facebook Profile Image

Lecture 116 How to Design A Facebook Cover Image

Lecture 117 How to Update Your Pages Info And Preferences

Lecture 118 How to Post About On Your Facebook Page

Lecture 119 How to Promote Your Page And Get Likes & Engagement

Lecture 120 What is The Difference Between Likes and Followers

Section 27: Introduction to the Community

Lecture 121 What is an Online Community?

Lecture 122 Why Should You Start an Online Community?

Lecture 123 Recommend Tools and Apps for Creating an Online Community

Lecture 124 How to Grow Your Online Community

Lecture 125 How to Create More Engagement in Your Community

Lecture 126 Quick Tips for Increasing Engagement

Lecture 127 Best Types of Posts to share in Your Community

Lecture 128 Make Consistent Posting Easier

Lecture 129 Content Tools & Apps I Use to Create and Automate Posts

Lecture 130 Make Your Posts Count More and Increase Engagement

Lecture 131 Use Analytics to Grow Your Community

Section 28: Facebook Ads Basics

Lecture 132 Facebook Ads Basics - What We will Cover

Lecture 133 How Powerful Are Facebook Ads?

Lecture 134 How Do Facebook Ads Work - The Auction

Lecture 135 Facebook Ad Structure

Lecture 136 How To Set Up Your Facebook Ads Account

Lecture 137 Facebook Ads Metrics

Lecture 138 Facebook Ads - Account Navigation

Section 29: Facebook Ads Campaign Creation

Lecture 139 Ad Creation - What We will Cover

Lecture 140 Create Your First Ad - Campaign Objectives

Lecture 141 Budget & Schedule

Lecture 142 Advantage Campaign Budget

Lecture 143 Audience Targeting - Location, Age & Gender

Lecture 144 Detailed Targeting - Demographics

Lecture 145 Detailed Targeting - Interest

Lecture 146 Detailed Targeting - Behaviours and Connections

Lecture 147 Placements + Optimisation and Delivery

Lecture 148 Creating Your Facebook Ad Creative

Lecture 149 How To Set Up A Simple A/B Split Test

Section 30: Facebook Pixel Setup

Lecture 150 Facebook Pixel

Lecture 151 Conversions API in Meta

Lecture 152 Meta Pixel + Shopify

Section 31: Facebook Ads Bidding

Lecture 153 Facebook Ads Bidding Strategy

Section 32: Custom Audiences

Lecture 154 Custom Audiences - Website Visitors

Lecture 155 Custom Audiences - Customer/Email List

Lecture 156 Custom Audiences - Facebook Page

Lecture 157 Custom Audiences - Lookalike Audiences

Section 33: Facebook Ads Video Campaign

Lecture 158 Why to Use Video In Facebook Ads

Lecture 159 Create Facebook Video Ad Campaign

Section 34: Facebook Ads Lead Gen Campaign

Lecture 160 How To Create Lead Gen Campaign

Section 35: Facebook Ads App Campaign

Lecture 161 App Promotion Campaign

Section 36: Facebook Ads Brand Campaign

Lecture 162 Brand Awareness Campaign

Section 37: Facebook Ads Traffic Campaign

Lecture 163 Website Traffic Campaign

Section 38: Facebook Ads Sales Campaign

Lecture 164 Online Sales Campaign

Section 39: Facebook Ads Strategy

Lecture 165 Facebook Ads Strategy - 1

Lecture 166 Facebook Ads Strategy - 2

Lecture 167 Facebook Ads Strategy - 3

Section 40: Facebook Business Manager

Lecture 168 Meta Business Suite

Section 41: Facebook Ads Policies

Lecture 169 Facebook Ad Policies

Lecture 170 Banned Ads/Accounts

Section 42: Facebook Ads Tailored Campaigns

Lecture 171 Tailored Web Traffic Campaign

Lecture 172 Tailored Leads Campaign

Section 43: Facebook Ads for E-Commerce

Lecture 173 Commerce Manager

Section 44: Facebook Ads Tools

Lecture 174 Facebook Ads Automated Rules

Lecture 175 Facebook Ads Experiments

Lecture 176 Facebook Ads Placements

Lecture 177 Facebook Ads Media Library

Section 45: Meta Ads With AI

Lecture 178 Meta Ads With AI

Section 46: Reports

Lecture 179 Facebook Ads Reports

Section 47: Billing

Lecture 180 Facebook Ads Billing

Section 48: Certification

Lecture 181 Facebook Ads Certification

Section 49: Facebook Ads Quiz

Section 50: Facebook Ads Assignment

Section 51: Microsoft Ads Overview

Lecture 182 Microsoft Ads Overview, Where Microsoft Ads Appear, Microsoft Ads Account Setup

Lecture 183 Microsoft Ads Account Structure, Microsoft Ads Metrics, Microsoft Ads Account Na

Lecture 184 SEARCH CAMPAIGN CREATION

Section 52: Introduction to Keywords

Lecture 185 Keywords Research, Keyword Selection, Keyword Planner Tool

Lecture 186 Keyword Match Types

Lecture 187 Negative Keywords, Negative Keyword Lists

Lecture 188 Search Terms

Section 53: Introduction to Ads & Extensions

Lecture 189 Microsoft Ads Formats Overview

Lecture 190 RSA

Lecture 191 App Install Ad

Lecture 192 Multimedia Ad

Lecture 193 Microsoft Ads Extensions Overview

Lecture 194 Action Extensions

Lecture 195 App Extensions

Lecture 196 Call Extensions

Lecture 197 Callout Extensions

Lecture 198 Filter Link Extensions

Lecture 199 Image Extensions

Lecture 200 Location Extensions

Lecture 201 Price Extensions

Lecture 202 Promotion Extensions

Lecture 203 Review Extensions

Lecture 204 Sitelink Extensions

Lecture 205 Structured Snippet Extensions

Lecture 206 Video Extensions

Section 54: Introduction to Bidding

Lecture 207 Bidding Strategies

Lecture 208 Maximize Clicks

Lecture 209 Maximize Conversions

Lecture 210 Target Impression Share

Lecture 211 Target CPA

Lecture 212 Target ROAS

Lecture 213 Enhanced CPC

Section 55: Introduction to Microsoft Audience Network

Lecture 214 Audience Network Overview

Lecture 215 Audience Segments - In-Market

Lecture 216 Audience Segments - Remarketing Lists

Lecture 217 Audience Segments - Combined Lists

Section 56: UET and Conversion Tracking

Lecture 218 Conversion Tracking Overview

Lecture 219 How to Setup UET Tag

Lecture 220 Offline Conversions

Section 57: Introduction to Remarketing

Lecture 221 Remarketing Overview

Lecture 222 REMARKETING CAMPAIGN CREATION - Practical

Lecture 223 Audience Segments - Dynamic Remarketing Lists

Section 58: Introduction to Shopping Ads

Lecture 224 Shopping Ads Overview, Microsoft Merchant Center Store

Lecture 225 Setting up Microsoft Merchant Center Feed - Practical

Section 59: Introduction to Mobile App Campaign

Lecture 226 Mobile App Campaign Creation - Practical

Section 60: Introduction to Reports

Lecture 227 Dimensions, Reports, Saved Custom Reports - Practical

Section 61: Introduction to Shared Library

Lecture 228 Business Location Feed

Lecture 229 Performance Targets

Lecture 230 Website Exclusion Lists - Practical

Lecture 231 Shared Budgets - Practical

Lecture 232 Portfolio Bid Strategies

Lecture 233 Labels

Lecture 234 Seasonality Adjustment

Lecture 235 Microsoft Store Ads

Section 62: Bulk Actions & Apps

Lecture 236 Automated Rules

Lecture 237 Microsoft Advertising Editor

Section 63: Introduction to Planning

Lecture 238 Ad Preview & Diagnostic - Practical

Section 64: Introduction to Import

Lecture 239 Import from Google Ads, Import from file, Import Schedule & History

Section 65: Experiments

Lecture 240 Experiment Campaign Creation

Section 66: Introduction to Billing

Lecture 241 Billing Summary, Transactions, Payment Methods, Insertion Orders, Billing Settin

Section 67: Agency Management

Lecture 242 Manage clients as an agency on Microsoft Advertising

Section 68: Microsoft Ads Resources

Lecture 243 Microsoft Advertising Help Center, Microsoft Ads Policies, Microsoft Advertising

Section 69: Microsoft Ads Certifications

Lecture 244 Microsoft Advertising Certified Professional - Practical

Section 70: Microsoft Ads Practice Tests

Section 71: LinkedIn Ads Overview

Lecture 245 LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.

Lecture 246 Linkedin Ads Auction, Bid Price & Relevancy Score

Lecture 247 LinkedIn Ads Account Structure, LinkedIn Ads Metrics, LinkedIn Ads Account Navig

Lecture 248 Website Visits Campaign Creation

Section 72: Ad Formats

Lecture 249 Single Image Ad

Lecture 250 Carousal Image Ad

Lecture 251 Video Ad

Lecture 252 Text Ad

Lecture 253 Spotlight Ad

Lecture 254 Document Ad

Lecture 255 Conversation Ad

Lecture 256 Event Ad

Lecture 257 Follower Ad

Lecture 258 Job Ad

Section 73: Bidding Strategy

Lecture 259 Bidding Strategy

Section 74: LinkedIn Audience Templates

Lecture 260 Audiences Overview

Lecture 261 Locations

Lecture 262 Audience Attributes

Lecture 263 Matched Audiences

Section 75: Conversion Tracking

Lecture 264 What is Conversion Tracking & How to setup Conversion Tracking

Lecture 265 Sitewide Insight Tag Page Load conversion

Lecture 266 Event specific Insight Tag conversion

Lecture 267 Event specific pixel conversion

Section 76: Retargeting

Lecture 268 Retargeting Overview

Lecture 269 Retargeting Campaign Creation

Section 77: Lead Gen

Lecture 270 LinkedIn Lead Generation Ad Campaigns

Lecture 271 View and download leads, metrics, and analytics for Lead Gen Form campaigns

Section 78: Dynamic Ad

Lecture 272 LinkedIn Dynamic Ad Campaign Creation

Section 79: Carousal Image Ad

Lecture 273 LinkedIn Carousel Image Ad Campaign

Section 80: Conversation Ad

Lecture 274 Conversation Ad Campaign

Section 81: Message Ad

Lecture 275 LinkedIn Message Ad Campaign

Section 82: Document Ad

Lecture 276 Document Ad Campaign

Section 83: Video Ad

Lecture 277 LinkedIn Video Ad Campaign

Section 84: Event Ad

Lecture 278 LinkedIn Event Ad Campaign

Section 85: Direct Sponsored Content

Lecture 279 LinkedIn Direct Sponsored Content Single Image Ad Campaign

Section 86: Reports

Lecture 280 How to use Reports in LinkedIn

Section 87: Billing

Lecture 281 Billing Center

Section 88: Business Manager

Lecture 282 Business Manager Overview

Section 89: Certification

Lecture 283 LinkedIn Ads Certification

Section 90: SEO Introduction

Lecture 284 Welcome Video

Section 91: SEO The Basics

Lecture 285 What is SEO And why is it important?

Lecture 286 Debunking SEO Myths

Lecture 287 2 elements that make up an SEO Campaign - Onpage/Offpage SEO

Section 92: Create Your Site

Lecture 288 Need For A Website

Lecture 289 Technical Terms

Lecture 290 Basic Requirements

Lecture 291 Essential Pages Needed

Section 93: Keyword Research

Lecture 292 What is a Keyword + Understanding The Intent Behind It

Lecture 293 Short Tail Vs Long Tail Keywords

Lecture 294 How to access the Google Keyword Planner tool

Lecture 295 How to find out what keywords your website already appears for - SEMRush

Lecture 296 How to determine keyword difficulty - Mozbar

Lecture 297 How to find all the keywords your competitors rank for - SEMRush

Lecture 298 How to use Google Auto Suggest to come up with keyword ideas + Keywordtools.io

Lecture 299 The imortance of keeping your keywords orgranised - Remove irrelevant, duplicate

Lecture 300 How to validate your keywords using Google Trends

Section 94: Content Creation

Lecture 301 Importance of Content in SEO

Lecture 302 Content Generation Ideas - Review The Competition

Lecture 303 Content Generation Ideas - SEMRush

Lecture 304 Content Generation Ideas - Industry Related Blogs

Lecture 305 What to Avoid When Creating Content

Lecture 306 Importance of Fresh Content in SEO

Lecture 307 How long should your content be?

Section 95: Onpage SEO

Lecture 308 What is Onpage SEO?

Lecture 309 The 3 Kings Every Website Has

Lecture 310 Optimizing For The First King

Lecture 311 Optimizing For The Second King

Lecture 312 Optimizing For The Third King

Lecture 313 Image ALT Tag For SEO

Lecture 314 What is Internal Linking + How To Add Internal Links On Your Website

Section 96: Offpage SEO

Lecture 315 What is a Backlink and Why are they important

Lecture 316 What is Anchor Text & Why Does it play a crucial role in Link Building

Lecture 317 What Anchor types does your website need?

Lecture 318 What pages should you build backlinks to?

Lecture 319 Dofollow VS Nofolllow links + Real-Time Walk Through Showing

Lecture 320 How To find Out What Backlinks Your Website Already Has

Lecture 321 How to Determine What makes a good Backlink

Lecture 322 A Theoritical Framework on Backlinks

Lecture 323 Link Building Strategy 1 - Guest Posting

Lecture 324 Link Building Strategy 2 - Steal Your Competitors Backlinks

Lecture 325 Link Building Strategy 3 - Forums

Lecture 326 Link Building Strategy 4 - Resource Pages

Lecture 327 Link Building Strategy 5 - Broken Links

Lecture 328 Link Building Strategy 6 - Skyscraper Technique

Lecture 329 Link Building Strategy 7 - Reverse Image Search

Lecture 330 Link Building Strategy 8 - Relevant Blog commenting

Lecture 331 Link Building Strategy 9 - Social Profiles

Section 97: Technical SEO

Lecture 332 HTTP Vs HTTPS

Lecture 333 How To Setup Google Search Console

Lecture 334 How To Set Up A Google Analytics Account & Install The Code

Lecture 335 What Is Duplicate Content & How To Check Your Website For It

Lecture 336 What Is A 404 Page And How To Find Them On Your Website

Section 98: Speeding Up Your Wordpress Website

Lecture 337 The Correlation Between Site Speed And Rankings

Lecture 338 How To Test Your Websites Page Speed

Lecture 339 Web Hosting And Servers

Lecture 340 How to Speed Up Your Wordpress Website

Section 99: User Experience

Lecture 341 What Is User Experience (UX) & How To Improve Your Website's US

Lecture 342 User Metrics That Can Affect Your Rankings - Organic CTR - Part 1

Lecture 343 User Metrics That Can Affect Your Rankings - Dwell Time - Part 2

Lecture 344 User Metrics That Can Affect Your Rankings - Bounce Rate - Part 3

Lecture 345 What Is Negative SEO And How To Identify It

Section 100: Google Algorithms To Be Aware Of

Lecture 346 Google Panda

Lecture 347 Google Penguin

Lecture 348 Google Hummingbird

Section 101: Measuring Your Progress

Lecture 349 How To Keep Track Of All Your Backlinks

Lecture 350 How Long Does It Take To See Results

Lecture 351 The 3 Biggest Culprits That Prevent Your Website From Ranking

Lecture 352 How To Find Out How Much Traffic Your Website Gets

Lecture 353 How To Find Out What Country Your Traffic Is Coming From

Lecture 354 How To Find Out What Pages Are The Most Popular On Your Website

Lecture 355 Events And Conversions

Section 102: Levelling Up Your SEO Knowledge

Lecture 356 Topical Relevancy

Lecture 357 Tiered Link Building

Lecture 358 Google AI & Machine Learning

Section 103: Introduction To Manual SEO Audits

Lecture 359 What Is an SEO Audit + How Google Works

Lecture 360 What Tools Can You Use For An SEO Audit?

Lecture 361 Crawling Your Website - An Overview

Lecture 362 URLs + 404 Pages + Optimized URLs

Lecture 363 Page Titles

Lecture 364 Meta Descriptions

Lecture 365 Heading Tags (H1 & H2s)

Section 104: Competitor Research

Lecture 366 Competitors

Section 105: URL Structure for SEO

Lecture 367 Do Keywords In Domain Or Exact Match Domains Matter?

Lecture 368 URL Folder And Page Names Structures for SEO

Section 106: Google Analytics for SEO and Website Usability

Lecture 369 Google Analytics 4 for SEO

Lecture 370 Diving A Little Deeper Into Google Analytics 4

Lecture 371 Demo Of Google Analytics For A Google Website and Custom Reports

Lecture 372 How To Use The Google Search Console and Google Analytics Together

Section 107: Google Search Console SEO Tools To Check Search Performance And Indexing

Lecture 373 Disclaimer: In Case You Don't Have A Website Yet

Lecture 374 Setting Up Your Google Search Console for SEO

Lecture 375 Google Crawler, Google Indexing And Creating Your Sitemap.xml for SEO

Lecture 376 Submitting New URLs and Checking For Page Status And Indexing For SEO

Lecture 377 What If Your Page Doesn't Get Indexed By Google

Lecture 378 Where Your Pages Are Ranking And Page/Query Performance In SEO

Lecture 379 User Experience Section Of Google Search Console

Lecture 380 Google Core Web Vitals For SEO

Lecture 381 Google Search Console Exercise

Lecture 382 Google Search Console Exercise - Answer

Section 108: Finding And Removing Duplicate Content and Thin Content To Help Your SEO

Lecture 383 Ways Of Dealing With Thin or Bad Content and Whats Really Duplicate

Lecture 384 Finding Pages to Improve or Delete By Using The Google Search Console

Lecture 385 Identifying And Getting Rid of Bad Pages

Lecture 386 Ways To Find Duplicate Content

Lecture 387 Finding Duplicate Content Within Your Pages

Section 109: How To Get .edu links From Authoritative Univerisities To Boost SEO

Lecture 388 Introduction to .edu link, And Which Are Good and Bad

Lecture 389 How To Get Edu Links With Internships

Lecture 390 How To Get Edu Links With Scholarship

Lecture 391 Edu Link Exercise

Lecture 392 Edu Link Exercise - Answer

Section 110: Other SEO Backlink Strategies

Lecture 393 Linkable Asset For SEO To Make Your Link Building Easier

Lecture 394 Link-Begging Script Example You Can Use To Get Links For SEO

Lecture 395 How To Get Backlinks for SEO From Events

Lecture 396 How To Use Events To Build Links

Lecture 397 RadioGuestList For Link Building

Lecture 398 HARO For Link Building And Publicity

Lecture 399 LinkBuilding Exercise

Lecture 400 LinkBuilding Exercise - Answer

Section 111: Link Building And Boosting SEO With Memes

Lecture 401 Introduction to Link Building With Memes

Lecture 402 How To Begin Finding Viral Memes To Post On Your Social Media

Lecture 403 How To Create Your Own Image Memes In Minutes And For Free

Lecture 404 How To Create Your Own Gifs To Go Viral

Section 112: Local Google SEO and Google Map Ranking

Lecture 405 Introduction To Local SEO for Inbound Marketing

Lecture 406 Anatomy Of a Local SEO Search Result To See If As Google Or As An SEO Marketer

Lecture 407 How To Get On The Google Map SEO search results

Lecture 408 Ranking For Local SEO Searches Through Local Business Listing Directories

Lecture 409 Last Words On Local SEO and Doing Local SEO Anywhere Else In The World

Section 113: SEO Practice Test

Section 114: SEO Assignment

Section 115: Introduction

Lecture 410 Why Email Marketing Is Important For Your & Your Business

Section 116: Email Marketing: First Steps

Lecture 411 Creating Your Free MailerLite Account

Lecture 412 Knowing The MailerLite Interface

Section 117: Strategies To build An Email List From Scratch

Lecture 413 First Step: Identify Your Customer's Needs

Lecture 414 What Are The Strategies For Building Your Email List?

Section 118: Creating A Lead Magnet That Attracts Thousands Of Clients

Lecture 415 What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially

Lecture 416 Types of Lead Magnets and How To Choose The Best One For You

Lecture 417 Best Practices When Creating A Lead Magnet

Lecture 418 EBook - How to Create an irresistable Lead Magnet

Lecture 419 Video Series - How to Create an Irresistible Lead Magnet

Lecture 420 PDF or Report - How to Create an Irrresistable Lead Magnet

Section 119: Subscriber Management on MailerLite

Lecture 421 Subscriber Management Overview on MailerLite

Lecture 422 Creating Groups on MailerLite

Lecture 423 Using Segments on MailerLite

Lecture 424 Importing or Exporting subscribers on MailerLite

Lecture 425 Remove inactive subscribers on MailerLite

Section 120: Landing Pages: Creating A Landing Page that Converts

Lecture 426 What is a Landing Page

Lecture 427 Creating an Irresistable Landing Page To Attract More Clients

Section 121: Subscription Forms: Capturing Visitors From Your Website

Lecture 428 Creating Subscription Forms In MailerLite

Lecture 429 Adding a subscription form to your website

Section 122: Email Automation in MailerLite

Lecture 430 Introduction to Email Automation

Lecture 431 Planning Your Email Sequence Like a Pro

Lecture 432 Creating An Email Sequence in MailerLite for new customers

Lecture 433 Activating and Testing your email automation

Section 123: Campaign Statistics: Using the data to grow

Lecture 434 Analyzing your Campaign Data.

Lecture 435 Anti- SPAM Policy. Keeping Your account healthy.

Section 124: How to A/B Test your Email Campaigns

Lecture 436 What Is A/B Testing And Why Is It Important?

Lecture 437 How to Plan Your A/B Test Campaign

Lecture 438 How to Create An A/B Text In MailerLite Step By Step

Section 125: What is the Best Day and Time To Send Your Emails?

Lecture 439 What 14 studies say about the best day to send email

Section 126: Deciding the Format & Style Of Your Emails

Lecture 440 The style you'll use in your emails

Lecture 441 10 ways to ensure your emails are mobile friendly.

Lecture 442 Personalizing Your Email Content

Section 127: Support from MailerLite

Lecture 443 How to Get Support from MailerLite

Section 128: Introduction to Google Analytics 4

Lecture 444 Welcome Video

Section 129: The Basics + Set Up

Lecture 445 What is Google Analytics and Why Is It Important?

Lecture 446 How To Set Up A Google Analytics Account & Install the Tracking Code

Lecture 447 How To Prevent Inflating Your Traffic Data

Lecture 448 How To Access The Demo Content

Lecture 449 Google Analytics Dashboard Walkthrough

Section 130: Analyzing The Data

Lecture 450 How To Find Out How Much Traffic Your Website Gets

Lecture 451 How To Find Out What Country Your Traffic Is Coming From

Lecture 452 How To Find Out What Pages Are The Most Popular On Your Website

Lecture 453 Learn Who Your Visitors Are - Demographics Reports

Lecture 454 How To Find Out What Sources & Channels Send You The Highest Quality Traffic

Lecture 455 Real Time Reports - How To Measure Marketing Performances Live

Lecture 456 Analyzing DAU, WAU and MAU

Section 131: Goal Setting & Tracking

Lecture 457 Events and Conversions

Lecture 458 How To Track Form Submissions

Lecture 459 How To Track Results From Specific Marketing Activities

Section 132: Google Analytics 4 - Practical Tips

Lecture 460 Browser's Language

Lecture 461 Location Data

Lecture 462 Browser's Conversion Rate

Lecture 463 Device Category

Lecture 464 Screen Resolution

Lecture 465 Page Speed Insights

Lecture 466 Mobile Operating System

Lecture 467 Landing Pages

Lecture 468 Paid Traffic And Landing Pages

Lecture 469 Site Search Data

Section 133: Analysis: Traffic Volume

Lecture 470 Lets Analyze Beginner Traffic Data

Lecture 471 Where are Your Users Coming From

Section 134: Analysis: Traffic Relevance

Lecture 472 Demographics Of Your Target Audience

Lecture 473 Devices and Technology of Your Visitors

Lecture 474 Finding Useful Details About the User

Lecture 475 Identifying Overlapping Segments Of Your Visitors

Section 135: Analysis: How Google Analytics 4 Works

Lecture 476 How Google Analytics 4 Works

Lecture 477 Page-Level Analysis of Your Website

Lecture 478 Cohort Analysis - Granular Analysis

Lecture 479 More Data on Business Goals

Lecture 480 Business Goal Analysis With Monetization Reports

Lecture 481 Revisitng the Monetization Reports

Section 136: Customization: Custom Reports & Data Studio Introduction

Lecture 482 Customized Tabular Reports In GA4

Lecture 483 Google Looker Studios Basics

Section 137: Implementation: Google Analytics 4 with Tag Manager

Lecture 484 Create a new Google Tag Manager Account

Lecture 485 Link The Website, Google Analytics 4 amd Google Tag Manager

Section 138: Reports

Lecture 486 Campaign Tracking

Lecture 487 Campaign URL Builder

Lecture 488 Retention Reports

Lecture 489 GA4 Explore Overview

Section 139: Google Analytics 4 Course Assignment

Section 140: Introduction to Google Tag Manager

Lecture 490 Welcome Video

Lecture 491 What is Google Tag Manager and Why Do You Need it

Section 141: Google Tag Manager Installation and Browser Set Up

Lecture 492 Useful Chrome Plugins For Working With Google Tag Manager

Lecture 493 Create a Google Tag Manager Account

Lecture 494 The Overview of 5 Google Tag Manager Installation Methods

Lecture 495 Setup Google Tag Manager on Wix

Lecture 496 Setup Google Tag Manager on Wordpress

Lecture 497 Setup Google Tag Manager on Shopify

Lecture 498 Setup Google Tag Manager on Squarespace

Lecture 499 Inject Google Tag Manager Container to any Website

Section 142: Google Tag Manager Interface Overview and Best Practices

Lecture 500 GTM Interface Overview

Lecture 501 Best Practices & Considerations

Lecture 502 Naming Conventions

Section 143: Setup Essential Tags and Publish Them

Lecture 503 Google Analytics 4 Setup & Publishing The First Version

Lecture 504 Google Ads Remarketing Setup

Lecture 505 Testing & Debugging Before Publishing a New Version

Lecture 506 Facebook Pixel Setup

Lecture 507 Copy Tag and Export Container

Lecture 508 Troubleshooting Problems You Might Encounter

Section 144: Improving & Expanding Your Tracking Data

Lecture 509 Time Triggered Tags Part 1: Custom Facebook Events For Remarketing

Lecture 510 Time Triggered Tags Part 2: Time on Site With Google Events

Lecture 511 Scroll Distance Tracking Part 1: The Basic

Lecture 512 Scroll Distance Tracking Part 2: Time Triggered

Lecture 513 Click Tracking Part 1: Outbound Links

Lecture 514 Conversion Tracking Part 1: Simple Google Ads Conversion Tracking

Section 145: Getting Started - Tags, Triggers and Variables

Lecture 515 Trigger Types in Google Tag Manager

Lecture 516 Built in Variables

Lecture 517 User-Defined Variables

Section 146: Implementing Tags Via Google Tag Manager

Lecture 518 Implementing GA4 Event Tag with GTM

Lecture 519 Creating a Specific Page Trigger

Lecture 520 Storing Measurement ID in User-Defined Variable

Lecture 521 Tracking Clicks & Sending to GA4

Lecture 522 Adding Details about Clicks and Sending to GA4 Events

Lecture 523 Track Button Clicks in GA4 via GTM

Lecture 524 Capture JavaScript Errors with GTM and Send to GA4

Lecture 525 Tracking if users are viewing a particular section, image, banner etc.

Lecture 526 Introduction to Data Layer

Lecture 527 Using Data Layer with GTM

Lecture 528 Custom HTML Tag - Executing HTML and JavaScript

Section 147: Google Tag Manager Assignment

Section 148: Introduction to Content Marketing

Lecture 529 Welcome to the Content Marketing

Section 149: Content Marketing Basics

Lecture 530 What is Content Marketing & Why is it Important?

Lecture 531 A Brief Overview of Content Formats & Platforms

Lecture 532 How Does a Content Marketing Funnel Work?

Section 150: Content Marketing: Define Your Brand & Purpose

Lecture 533 What is Your Brand's Purpose?

Lecture 534 How to Position Your Brand

Lecture 535 What is Your Unique Selling Proposition?

Lecture 536 Choose Your Brand Personality

Section 151: Content Marketing: Define Your Target Audience

Lecture 537 Who is Your Target Audience?

Lecture 538 Understand Your Audience's Pain Points to Improve Your Content

Lecture 539 Where Does Your Audience 'Live' Online?

Lecture 540 Create Customer Personas and Create Content for Them

Section 152: Content Marketing: Come up with Great Content Marketing Ideas

Lecture 541 Create an Ideation System to Ramp up Your Content Creation

Lecture 542 Content Marketing Case Study: Idea Brainstorm

Lecture 543 Content Marketing Case Study: Idea Research

Lecture 544 Ask Your Audience to Get Great Content Marketing Ideas

Section 153: Content Marketing: Content Marketing Formats

Lecture 545 What Content Marketing Formats Are There?

Lecture 546 Content Marketing Case Study: Audio

Lecture 547 Content Marketing Case Study: Social Media

Lecture 548 Repurposing Your Content to Save Time and Make Life Easier

Section 154: Content Marketing: Create Amazing Content to Market Your Business

Lecture 549 Introduction to this Section | Content Marketing Course

Lecture 550 Write Great Content | Tips for Improving Your Written Content Marketing

Lecture 551 Make Great Video Content | Tips for Improving Your Video Content Marketing

Lecture 552 Make Great Visual Content | Tips for Improving Your Visual Content Marketing

Lecture 553 Make Great Audio Content | Tips for Improving Your Audio Content Marketing

Lecture 554 Make Great Social Media Content | Tips for Improving Your Social Media Content M

Section 155: Content Marketing: Publish Your Content

Lecture 555 Create a Marketing Plan & Content Schedule

Lecture 556 Where Should You Post Articles?

Lecture 557 Where Should You Post Video Content?

Lecture 558 Where Should You Post Audio Content?

Lecture 559 Where Should You Post Visual Content?

Section 156: Content Marketing: Promote Your Content

Lecture 560 Introduction to this Section | Content Marketing Course

Lecture 561 Boost Social Media Engagement

Lecture 562 Promote Content with Email

Lecture 563 Promote Content by Word of Mouth

Lecture 564 Promote Content with Traditional Marketing Techniques

Lecture 565 Promote Content with Collaborations

Lecture 566 Promote Content with Paid Advertising

Lecture 567 Adjust and Improve Your Content Marketing

Section 157: Content Marketing with ChatGPT/AI Tools

Lecture 568 Introduction to the ChatGPT Section

Lecture 569 How to Sign Up for ChatGPT and 5+ Tips to Get the Best ChatGPT Results

Lecture 570 Find Keywords & Content Ideas with ChatGPT

Lecture 571 Create Article, Video, Podcast Outlines with ChatGPT

Lecture 572 Write an Entire Article with ChatGPT

Lecture 573 Generate Catchy Titles & Headlines with ChatGPT

Lecture 574 Come Up with Great Social Media Post Ideas with ChatGPT

Lecture 575 Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)

Lecture 576 Create Engaging Polls & Quizzes with ChatGPT

Lecture 577 Create Fun Facts, Inspirational Quotes and Jokes on any Topic with ChatGPT

Lecture 578 Great Trending Youtube Video Ideas with ChatGPT

Lecture 579 Write a Video Script with ChatGPT

Lecture 580 Generate Youtube Video Tags with ChatGPT

Lecture 581 Write a Youtube Video Descriptions with ChatGPT

Lecture 582 Improve Your Closed Captions on Youtube with ChatGPT

Lecture 583 Research Podcast Ideas & Come Up with a Catch Podcast Name with ChatGPT

Lecture 584 Outline & Script Podcast Episodes with ChatGPT

Lecture 585 Brainstorm Interview Questions & Find Potential Podcast Guests with ChatGPT

Section 158: WordPress: Create Stunning Wordpress Websites for Business

Lecture 586 Create a PRO Website with AI

Lecture 587 Customizing Your Website with AI

Lecture 588 What is a Domain?

Lecture 589 Finding the perfect Domain Name

Lecture 590 What is Web Hosting?

Lecture 591 Signing for Web Hosting

Lecture 592 Accessing the control panel

Lecture 593 Wordpress Installation

Lecture 594 What are Themes?

Lecture 595 Installing our Theme

Lecture 596 Customizing our Theme

Lecture 597 Creating Menus

Lecture 598 Creating Posts

Lecture 599 Creating Contact Us page

Section 159: Thank You For Taking This Course!

Lecture 600 Thank You!

Anyone who owns a website and wants to increase web traffic, conversions, and sales,Business owners who want to use digital marketing (SEO, Google Ads, Email marketing and many other strategies) to grow their business,Entrepreneurs, business owners, bloggers, social media fans,Anyone who doesn't want to pay big bucks every month outsourcing Digital marketing to an agency - Learn how to do it yourself!