Marketing & Brand Building For Beginners

Learn marketing basics, audience targeting, strategy & brand building to grow your business or personal brand.

What you'll learn

Understand the basics of marketing and how to apply them in a business context.

Learn how to identify your ideal audience and build a marketing message that connects and converts.

Gain practical skills in brand building, including positioning, USP creation, and competitor analysis.

Develop simple, beginner-friendly marketing strategies to promote and grow your brand or business.

Requirements

A willingness to learn and apply basic marketing and branding strategies to your own idea, brand, or small business.

Access to a computer or smartphone with an internet connection.

No prior marketing or business experience is needed — this course is designed for complete beginners.

Description

This course will help you understand marketing in a simple, beginner-friendly way — so you can build your brand, grow your business, and attract the right audience with confidence.You don’t need any prior experience to take this course. It’s made for beginners — whether you’re a freelancer, content creator, small business owner, or just starting your journey as an entrepreneur.What You’ll Learn:•How to stay updated with current marketing trends•Understand your customers through basic consumer behavior•Do simple market research and analyze competitors•Build a brand that’s clear, consistent, and meaningful•Create your brand message, tone, and personality•Position your brand so it stands out•Find your Unique Selling Proposition (USP)•Use content marketing and the right marketing channels•Build a simple marketing strategy from scratchYou’ll also get helpful quizzes and articles to support your learning. Each lesson is short, clear, and easy to follow — no complicated terms or confusing ideas.You’ll learn through real examples, practical steps, and strategies that can be applied to business. Whether you’re starting from zero or looking to improve what you already have, this course will help you move forward with clarity.By the end, you’ll feel ready to take action and market your brand the right way.

Overview

Section 1: Introduction

Lecture 1 Welcome and course overview

Lecture 2 Lecture 1.2 - How to get the most out of this course ?

Section 2: Understanding the Market & Your Customer"

Lecture 3 Lecture 2.1 - Market Trends & Why they matter ?

Lecture 4 Lecture 2.2 - What is consumer behaviour & why they matter?

Lecture 5 Lecture 2.3- Market Research & Competitior Analysis

Lecture 6 Lecture 2.4 - Unique Selling Proposition & Market Segmentation

Section 3: Building a Powerful Brand: Positioning, Messaging & Value

Lecture 7 Lecture 3.1 Brand Positioning

Lecture 8 Lecture 3.2 - Crafting your brand message

Lecture 9 Lecture 3.3 - Unique Value Proposition

Section 4: Crafting Your Brand Personality

Lecture 10 Lecture 4.1 - Branding beyond logo

Lecture 11 Lecture 4.2 - Building your brand voice & tone

Lecture 12 Lecture 4.3 - Brand Voice Guide

Section 5: Building Your Marketing Strategy

Lecture 13 Lecture 5.1 - Marketing Strategy

Lecture 14 Lecture 5.2 - Crafting the Marketing Plan

Lecture 15 Lecture 5.3 - Channels of marketing & choosing right one

Lecture 16 Lecture 5.4 - Creating A Content Marketing Startegy

Section 6: Section 6 Conclusion of the Course

Lecture 17 Conclusion of the course

Beginners who want to learn the basics of marketing and brand building in a simple, step-by-step way.,Students, aspiring entrepreneurs, freelancers, and content creators looking to grow their brand or personal project.,Anyone who wants to promote a small business, idea, or personal brand with practical marketing strategies.