Product Management Mastery: From Discovery To Delivery

Master product management skills: discovery, customer research, product strategy, prioritization, and delivery

What you'll learn

Explain what Product Management is and how it drives business value

Analyze product lifecycle stages and the technology adoption curve

Conduct market research and TAM/SAM/SOM segmentation

Perform competitive benchmarking to identify strengths and gaps

Define product-market fit using the Value Proposition Canvas

Align product goals with business objectives and OKRs

Create inspiring product visions with tools like Vision Board & Elevator Pitch

Map revenue streams, cost factors, and delivery channels

Identify meaningful metrics: AARRR Pirate Framework, OKRs, vanity vs actionable

Apply Design Thinking: Empathy Maps, Personas, and JTBD

Discover customer needs with customer journey mapping

Generate and filter ideas with brainstorming and prioritization methods

Apply RICE, MoSCoW, Kano, WSJF, and $100 Test for prioritization

Build and communicate product roadmaps that align stakeholders

Test ideas with Lean Startup cycles, design sprints, and experiments

Use feedback loops to continuously adapt and validate solutions

Understand how product teams evolve across lifecycle stages

Organize cross-functional teams and value streams for delivery

Apply Team Topologies to design high-performing teams

Explore scaling practices with SAFe and LeSS frameworks

Work through 3 case studies and 14 activities with guided walkthroughs

Requirements

No prior product management experience required — beginners are welcome!

A basic understanding of business or product work is helpful, but not mandatory.

Curiosity about how products are discovered, built, and delivered will help you get the most from the course.

Access to a laptop or tablet to complete interactive activities and case studies.

An open mind and willingness to learn through real-world examples and hands-on practice.

Description

Are you ready to master the complete journey of Product Management?Product Management Mastery: From Discovery to Delivery is a hands-on, practical course designed to equip you with the full toolkit to thrive as a modern Product Manager. Whether you’re transitioning from project management, starting fresh in product, or sharpening your existing skills, this course gives you the clarity, confidence, and capabilities to deliver products that make a real impact.Unlike theory-heavy courses, this one brings learning to life with 3 detailed case studies and 14 interactive activities—each with guided walkthrough answers. You’ll practice every concept in real-world product scenarios, so by the end you’ll have tangible experience, not just knowledge.This ensures you leave the course with hands-on experience and practical skills that you can immediately use in your career.Here is what you will learn:Foundations of Product ManagementWhat a product really is and the evolving role of Product Management.How product lifecycle stages and the technology adoption curve shape decisions.Discovery & Market UnderstandingMarket research and segmentation (TAM, SAM, SOM) to uncover real opportunities.Competitive benchmarking and analysis to position your product effectively.Achieving product-market fit with the Value Proposition Canvas.Strategy & VisionAligning product goals with business strategy and assessing product maturity.Crafting a compelling vision using tools like Postcard from the Future, Elevator Pitch, and Product Vision Board.Exploring business models, revenue streams, cost factors, and delivery channels.Metrics & Success MeasurementTracking what truly matters: leading vs. lagging, quantitative vs. qualitative, actionable vs. vanity metrics.Frameworks like AARRR Pirate Metrics, OKRs, and product vs. delivery metrics to guide outcomes.Customer-Centric Product DesignDesign Thinking for customer centricity: empathy maps, personas, customer journeys, Jobs To Be Done (JTBD).Idea Management & PrioritizationFiltering and refining ideas with techniques like Brainstorming, Four Categories, Now-Wow-How.Prioritizing effectively with RICE, MoSCoW, Eisenhower, Kano, $100 Test, WSJF, Impact Mapping, Story Mapping.Roadmapping & PlanningBuilding outcome-driven roadmaps: Outcome-Oriented, Solution, PI Roadmaps, Story Mapping.Aligning stakeholders through clear product direction.Experimentation & Lean ValidationApplying Lean Startup cycles, Design Sprints, hypothesis testing, experiments, and feedback loops.Using design thinking to validate ideas quickly and reduce risk.Product Teams & ScalingUnderstanding how product teams evolve across lifecycle stages.Structuring cross-functional teams with Value Streams and Team Topologies.Scaling with LeSS (Large-Scale Scrum) and SAFe (Scaled Agile Framework).By the end of this course, you will:Master the complete product journey—from early discovery to successful delivery.Confidently apply modern product management tools and frameworks.Practice real-world scenarios with case studies and guided activities.Leave with practical skills you can use immediately in your career.If you want to move beyond theory and gain the skills to create products that customers love and businesses value, this course is for you.

Overview

Section 1: What is a Product?

Lecture 1 Introduction

Lecture 2 Understanding Products and their lifecycle

Lecture 3 What is a Product? - Agenda and Learning Outcomes

Lecture 4 Exercise 1: What is a Product?

Lecture 5 Exercise 1: What is a product? - Example Answer

Lecture 6 Exercise 2: What is Product Management?

Lecture 7 Exercise 2: What is Product Management? - Example Answer

Lecture 8 Roman's Product Management Framework

Lecture 9 Business Model Canvas

Lecture 10 Types of Products

Lecture 11 Projects are not Products

Lecture 12 Case Studies and Exercise Workbook For You to Download

Lecture 13 Exercise 3: Product Types and Constraints Based on Case Study

Lecture 14 Exercise 3: Example Answer for FreshFork (Meal Subscription Service)

Lecture 15 Exercise 3: Example Answer for CredWise (Digial Loan Product)

Lecture 16 Exercise 3: Example Answer for SwiftRide (Scooter Sharing Platform)

Section 2: Product Lifecycle Stages

Lecture 17 Product Lifecycle - Agenda and Learning Outcomes

Lecture 18 The Product Lifecycle

Lecture 19 Technology Adoption Curve

Lecture 20 Exercise 4: Map the Product Lifecycle

Lecture 21 Exercise 4: Map the Product Lifecycle Example Answer (FreshFork)

Lecture 22 Exercise 4: Map the Product Lifecycle Example Answer (CredWise)

Lecture 23 Exercise 4: Map the Product Lifecycle Example Answer (SwiftRide)

Section 3: Discovering Market Opportunities

Lecture 24 Discovering Market Opportunities - Agenda and Learning Outcomes

Lecture 25 Market and User Research

Lecture 26 Primary and Secondary Data

Lecture 27 Quantitative and Qualitative Research

Lecture 28 Market Research Process

Lecture 29 Number of Repondents

Lecture 30 Market Segmentation

Lecture 31 Research Games

Lecture 32 Business Drivers

Lecture 33 Competitive Analysis

Lecture 34 Exercise 5: Competitor Benchmarking

Lecture 35 Exercise 5: Competitor Benchmarking Example Answer (FreshFork)

Lecture 36 Exercise 5: Competitor Benchmarking Example Answer (CredWise)

Lecture 37 Exercise 5: Competitor Benchmarking Example Answer (SwiftRide)

Lecture 38 Data Mining

Lecture 39 Focus Group

Lecture 40 Product Market Fit - Value Proposition Canvas

Lecture 41 Exercise 6: Value Proposition Canvas

Lecture 42 Exercise 6: Value Proposition Canvas Example Answer (FreshFork)

Lecture 43 Exercise 6: Value Proposition Canvas Example Answer (CredWise)

Lecture 44 Exercise 6: Value Proposition Canvas Example Answer (SwiftRide)

Lecture 45 The Ugly Reality - Decline Stage

Section 4: Crafting Product Strategy

Lecture 46 Crafting Product Strategy - Agenda and Learning Outcomes

Lecture 47 The Organization Ecosystem

Lecture 48 Crafting a Compelling Vision - Elevator Pitch & Postcard From the Future

Lecture 49 Product Management Vacuum

Lecture 50 Exercise 7: Product Vision Board

Lecture 51 Exercise 7: Product Vision Board Example Answer (FreshFork)

Lecture 52 Exercise 7: Product Vision Board Example Answer (CredWise)

Lecture 53 Exercise 7: Product Vision Board Example Answer (SwiftRide)

Section 5: Metrics That Matter For Products

Lecture 54 Types of Metrics - Quantitative, Qualitative, Leading and Lagging

Lecture 55 Outputs vs Outcomes - Vanity and Actionable Metrics

Lecture 56 AARRR Pirate Metrics Framework

Lecture 57 Objective and Key Results (OKRs)

Lecture 58 Strategic, Product and Delivery Metrics

Lecture 59 Exercise 8: Metrics For Success - AARRR Framework

Lecture 60 Exercise 8: Metrics For Success - AARRR Framework Example Answer (FreshFork)

Lecture 61 Exercise 8: Metrics For Success - AARRR Framework Example Answer (CredWise)

Lecture 62 Exercise 8: Metrics For Success - AARRR Framework Example Answer (SwiftRide)

Lecture 63 Know Your Product

Section 6: Understanding Customers

Lecture 64 Understanding Customers

Lecture 65 Design Thinking – A Customer-Centric Development Process

Lecture 66 Empathy Mapping

Lecture 67 Persona

Lecture 68 Customer Journey Mapping

Lecture 69 Jobs to be Done

Lecture 70 Exercise 9: Customer Engagement Strategy

Lecture 71 Exercise 9: Customer Engagement Strategy Example Answer (FreshFork)

Lecture 72 Exercise 9: Customer Engagement Strategy Example Answer (CredWise)

Lecture 73 Exercise 9: Customer Engagement Strategy Example Answer (SwiftRide)

Lecture 74 References

Section 7: Prioritizing Ideas and Planning Outcomes

Lecture 75 Prioritizing Ideas and Planning Outcomes - Agenda and Learning Outcomes

Lecture 76 Idea Management: Brainstorming and Idea Filtering Techniques

Lecture 77 Exercise 10: Idea Filtering

Lecture 78 Exercise 10: Idea Filtering Example Answer (FreshFork)

Lecture 79 Exercise 10: Idea Filtering Example Answer (CredWise)

Lecture 80 Exercise 10: Idea Filtering Example Answer (SwiftRide)

Lecture 81 Prioritization techniques

Lecture 82 Prioritization technique - RICE

Lecture 83 Prioritization technique - Eisenhower Decision Matrix

Lecture 84 Prioritization technique - MoSCoW

Lecture 85 Prioritization technique - Kano Analysis

Lecture 86 Prioritization technique - Impact Mapping

Lecture 87 Prioritization technique - Story Mapping

Lecture 88 Prioritization technique - $ 100 Test

Lecture 89 Prioritization technique - Weighted Shortest Job First (WSJF)

Lecture 90 The Rock Crusher: Waste Gate

Lecture 91 Roadmaps

Lecture 92 Exercise 11: Roadmap Creation

Lecture 93 Exercise 11: Roadmap Creation Example Answer (FreshFork)

Lecture 94 Exercise 11: Roadmap Creation Example Answer (CredWise)

Lecture 95 Exercise 11: Roadmap Creation Example Answer (SwiftRide)

Section 8: Validating Product Ideas and Integrating Feedback Loops

Lecture 96 Validating Product Ideas and Integrating Feedback Loops - Agenda and LO

Lecture 97 Design Approach

Lecture 98 Designing Hypothesis Tests and Experiments

Lecture 99 Feedback Loops

Lecture 100 Exercise 12: Define a Feedback Process

Lecture 101 Exercise 12: Define a Feedback Process Example Answer (FreshFork)

Lecture 102 Exercise 12: Define a Feedback Process Example Answer (CredWise)

Lecture 103 Exercise 12: Define a Feedback Process Example Answer (SwiftRide)

Lecture 104 Exercise 13: Hypothesis Creation

Lecture 105 Exercise 13: Hypothesis Creation Example Answer (FreshFork)

Lecture 106 Exercise 13: Hypothesis Creation Example Answer (CredWise)

Lecture 107 Exercise 13: Hypothesis Creation Example Answer (SwiftRide)

Section 9: Driving Success Through Product Teams

Lecture 108 Driving Success Through Product Teams - Agenda and Learning Outcomes

Lecture 109 Cross-Functional Teams

Lecture 110 Team Topologies

Lecture 111 T-Shaped People

Lecture 112 Teams Across Product Lifecycle

Lecture 113 Scaling Up FrameWorks (LeSS, SAFe)

Lecture 114 Thank You

Aspiring product managers who want to break into the field with a structured, practical foundation.,Current product managers looking to sharpen their skills with proven tools, case studies, and activities.,Project managers, business analysts, or team leads who want to transition into product management roles.,Entrepreneurs and startup founders who need to validate ideas, create strategies, and launch successful products.,Anyone interested in understanding how ideas turn into impactful products through discovery, strategy, planning, and delivery.