Semrush For Beginners: Master Seo, Traffic & Marketing Tools

Master Semrush to drive traffic, rank on Google, create SEO content, spy on competitors & run high-performing ads

What you'll learn

Perform professional keyword research using Semrush tools

Run technical SEO audits and improve your website rankings

Track your Google positions and optimize content performance

Discover and analyze your competitors’ strategies

Plan content that ranks using Semrush + AI

Cluster keywords and build SEO content calendars in minutes

Schedule and track social media posts with Semrush

Accelerate your content workflow with Semrush + ChatGPT

Requirements

No prior experience needed — perfect for beginners

A Semrush account (free trial or subscription recommended)

Description

Want to grow your website traffic, rank on Google, and run smarter digital marketing campaigns — even if you’re just starting out?This Semrush course is your beginner-friendly, step-by-step guide to mastering the most powerful digital marketing platform available today.Whether you’re a business owner, freelancer, content creator, or aspiring marketer, you’ll learn how to use Semrush to drive real results — no fluff, no jargon, and no experience required.What you’ll be able to do by the end of this course:Rank higher on Google using Semrush’s complete SEO ToolkitFind profitable keywords and track your website’s rankingsAnalyze any competitor’s traffic strategy in secondsCreate SEO-optimized blog posts using AI content toolsFix site issues with a full SEO audit — no technical skills requiredSchedule and analyze social media content across platformsMonitor brand mentions and understand what content performs bestDiscover high-performing topic ideas and fill content gapsBuild high-ROI Google Ads campaigns using real competitor dataOutsmart your competition with real-time market and visibility insightsWho is this course for?This course is perfect for:Entrepreneurs and small business owners looking to increase online visibilityFreelancers and consultants who want to deliver stronger SEO results to clientsMarketing teams seeking to unify SEO, content, and paid strategy in one placeBloggers, content creators, and YouTubers who want to grow their audienceAnyone curious about Semrush who wants to use it effectively and confidentlyNo technical background needed. Every step is explained clearly, with real-world examples and guided walkthroughs.What’s included in the course:Lifetime access to clear, practical video lessonsReal-world examples from local businesses, e-commerce, and personal brandsDownloadable checklists, keyword templates, and audit guidesHands-on projects you can apply immediatelyProven workflows for SEO, content creation, and paid marketingExpert guidance from an instructor with over 1 million studentsReady to take action?You could keep guessing why your website isn’t growing — or you could learn how to use the same tools top marketers rely on every day.Enroll now and learn how to use Semrush to grow your traffic, improve SEO, create content that ranks, and run ads that convert.

Overview

Section 1: Welcome & Course Introduction

Lecture 1 Welcome to the Course - What is Semrush & Why It’s Powerful

Lecture 2 Signing Up for Semrush (14-Day Free)

Lecture 3 Understanding the Semrush dashboard

Section 2: SEO Toolkit – Rank Higher in Google

Lecture 4 Intro to the Semrush SEO Toolkit & Creating an SEO Project

Lecture 5 Keyword Research 101 (with Example)

Lecture 6 Getting NEW & HOT content ideas for your business

Lecture 7 Track Your Website Rankings

Lecture 8 Audit and Fix SEO Issues

Lecture 9 Backlink Analytics and Opportunities

Section 3: Content Marketing Toolkit – Create Smarter Content

Lecture 10 Introduction & First Steps (Content Toolkit)

Lecture 11 Introduction to the Content Toolkit

Lecture 12 Find Hot Topics and Content Gaps

Lecture 13 Write SEO-Optimized Blog Posts

Lecture 14 Audit and Improve Existing Content

Lecture 15 SEO content brief in Semrush

Section 4: Traffic & Market Toolkit – Know Your Competitors

Lecture 16 Introduction & First Steps (Traffic & Market Toolkit)

Lecture 17 Introduction to Market & Traffic Analytics

Lecture 18 Analyze Any Website’s Traffic

Lecture 19 Traffic Distribution on Semrush

Lecture 20 EyeOn: Competitor Monitoring Made Easy

Section 5: Social Media Toolkit – Plan, Post & Grow

Lecture 21 Introduction & First Steps (Social Media Toolkit)

Lecture 22 Introduction to the Social Toolkit

Lecture 23 Schedule Social Posts with Semrush Social Poster

Lecture 24 Get unlimited content ideas for Social Media

Lecture 25 Monitor Brand Mentions with Social Tracker

Lecture 26 Discover What Works with Social Content Insights

Lecture 27 Track Performance with Social Analytics

Lecture 28 Use AI to Generate Social Posts with Social Content AI

Section 6: AI Toolkit – Speed Up Your Marketing with AI

Lecture 29 AI Toolkit – Speed Up Your Marketing with AI

Lecture 30 Introduction to the AI Toolkit

Lecture 31 See the Big Picture with Brand Performance

Lecture 32 Dive Deeper – Explore Visibility, Perception, and Questions

Section 7: Local Toolkit – Get Found by Nearby Customers

Lecture 33 Introduction & First Steps (Local Toolkit)

Lecture 34 Introduction to the Local Toolkit

Lecture 35 Optimize Google Business Profile

Lecture 36 Manage Local Listings & Reviews

Section 8: Advertising Toolkit – Improve Your Paid Strategy

Lecture 37 Introduction & First Steps (Advertising Toolkit)

Lecture 38 Introduction to the Advertising Toolkit

Lecture 39 Research Competitor Ad Campaigns

Lecture 40 Advertising Research: Spying on your competitors' campaigns

Lecture 41 Ad History, PLA & PPC tools

Section 9: Wrapping Up & Next Steps

Lecture 42 Course Wrap-Up & What to Do Next

This course is for anyone who wants to learn digital marketing using Semrush from scratch,Entrepreneurs and business owners who want to increase traffic,Digital marketers and content creators who want better results,SEO beginners who want a guided, hands-on approach,Freelancers and consultants who want to master a top-tier tool,Anyone interested in combining AI with SEO and content strategy