Your Music, Your Money

Understand The Economics Of The Streaming Market + ChatGPT Special

What you'll learn

Understand how the music streaming market works, including key players, platforms, and revenue flows.

Learn how royalty payouts are calculated and what influences how much artists earn from streaming.

Explore bifurcation theory and how competition between platforms and creators shapes the industry.

Understand the “Winner Takes All” dynamic and the Matthew Effect, and how they impact visibility and income for artists.

Examine the role of algorithms and playlists in music discovery, and how they influence what gets heard.

Discover the challenges and opportunities of working with AI in music production, and how to maintain creative control.

Understand how AI-generated content and fraudulent practices affect the market and artist payouts.

Explore new and innovative ideas—such as alternative payment models—that aim to create a fairer and more sustainable future for musicians.

Requirements

Basic understanding of the music industry

Familiarity with music streaming services

Active interest in music business and artist development

Description

Making Sense of Music Streaming – How the Market Works and What It Means for ArtistsStreaming has become the main way people listen to music—but for many artists, it can feel like a confusing system that doesn’t always seem fair. Why are streaming payouts low for some artists and high for others? How does the money actually flow? And what can artists do to make the most of it?This course is designed to help musicians understand how the streaming economy really works. You’ll learn where the money goes, how competition affects your visibility, and why certain artists earn more than others. We’ll look at the role of playlists, algorithms, and AI-generated music—and how fraud and artificial streams can impact your income.You’ll learn how to work with AI for composing music while keeping full creative control over your sound and artistic vision.We’ll also explore the different payment models used by platforms like Spotify, Deezer, and SoundCloud, and examine new ideas that could lead to a fairer system. You’ll come away with a clear picture of the challenges in streaming, what’s being done to fix them, and what you can do to build a more sustainable music career in today’s digital world.No economics degree needed—just curiosity, and a passion for music.I‘m happy to welcome you and can’t wait to go on this journey with you!

Overview

Section 1: Economic challenges of the streaming market

Lecture 1 Course Introduction

Lecture 2 Introduction

Lecture 3 Economic Challenges - Overview

Lecture 4 Economic Challenges - British Artists

Lecture 5 Economic Challenges - Studios & Venues

Lecture 6 Economic Challenges of Streaming Providers

Lecture 7 Global Revenues

Lecture 8 Spotify‘s Revenue

Lecture 9 US Streaming Revenue

Lecture 10 Artist’s Income - Average Income

Lecture 11 Artist‘s Income - Types of Income Streams

Lecture 12 Artist’s Income - Professional Artists

Lecture 13 Artist’s Income - Income Distribution

Lecture 14 Key Takeways

Section 2: Market structure, growth and inflation

Lecture 15 Introduction

Lecture 16 Oligopolistic Market

Lecture 17 Streaming Market

Lecture 18 Inflation

Lecture 19 Global Growth

Lecture 20 Ad-Supported Streaming

Lecture 21 Spotify‘s Discovery Mode

Lecture 22 Case Study: Napster vs RIAA

Lecture 23 Key Takeways

Section 3: Superstar Economics

Lecture 24 Introduction

Lecture 25 Global Competition & Oversaturation

Lecture 26 Winner Takes All Market

Lecture 27 Winner Takes All Market II

Lecture 28 Matthew Effect

Lecture 29 Long Tail Effect

Lecture 30 Royalty Dilution

Lecture 31 Competition

Lecture 32 Creators

Lecture 33 Bifurcation Theory

Lecture 34 Bifurcation Theory II

Lecture 35 Insights & Forecasts

Lecture 36 Idea: Deep Integration

Lecture 37 Idea: New Platform

Lecture 38 Key Takeways

Section 4: AI, playlists and payment models

Lecture 39 Introduction

Lecture 40 Algorithms

Lecture 41 Playlists

Lecture 42 Demographic Bias

Lecture 43 Popularity Bias

Lecture 44 Opportunities of AI

Lecture 45 ChatGPT and Composition

Lecture 46 Challenges of AI

Lecture 47 Bad Actor‘s Tools

Lecture 48 Case Study: UMG vs TikTok

Lecture 49 Key Takeaways

Section 5: Section 5

Lecture 50 Introduction

Lecture 51 Payment models: Pro-Rata

Lecture 52 Effects of payment models on royalty payouts

Lecture 53 Payment models: User-centric

Lecture 54 User-centric model: Pro & contra

Lecture 55 User-centric model and effects on royalty payouts

Lecture 56 Payment models: Artist-Centric

Lecture 57 Payment models: Artist growth model

Lecture 58 Case Study: Prince vs Warner

Lecture 59 Key Takeways

Lecture 60 Thank You!

Professional musicians / artists,Music industry professionals,Music labels