Masterclass In Artificial Intelligence For Digital Marketing

Using Artificial Intelligence to Maximize Digital Marketing Performance

What you'll learn

1. Understand the principles of artificial intelligence and its applications in digital marketing.

2. Develop an understanding of how to use AI-driven tools to create effective campaigns within digital marketing.

3. Analyze and interpret data to make decisions on the next steps for a digital marketing strategy.

4. Utilize AI-driven tools to optimize and automate digital marketing activities.

Requirements

1. Working knowledge of basic digital marketing principles and strategies.

2. Understanding of how to use data to inform decisions.

3. Ability to use various AI-driven tools, such as chatbots and predictive analytics.

4. Basic understanding of coding and software development.

5. Experience with marketing automation platforms is helpful, but not required.

Description

Artificial Intelligence (AI) is revolutionizing the way that digital marketing is done, and the possibilities are endless. This course will explore the fundamentals of AI and its applications in digital marketing. You will learn about the various AI-driven tools that are available for creating effective digital marketing campaigns, such as chatbots, predictive analytics, and more. You will gain a thorough understanding of how to use data to inform decisions, as well as how to use AI-driven tools to optimize and automate digital marketing activities. The course will begin by introducing you to the core concepts and principles of AI and its role in digital marketing. You will learn about the different AI-driven tools available and how to use them to create more effective and efficient campaigns. You will also explore the importance of data and how to analyze and interpret it to make decisions on the next steps for a digital marketing strategy. Throughout the course, you will gain essential skills such as using AI-driven tools to automate digital marketing activities, optimizing campaigns using AI-driven tools, and understanding the principles of AI and its applications in digital marketing. Additionally, you will learn how to use AI-driven tools to build and refine customer segmentation, develop predictive models, and create personalized customer experiences. By the end of this course, you will have the skills and knowledge necessary to understand the fundamentals of AI and its applications in digital marketing, as well as the ability to use AI-driven tools to create effective campaigns within digital marketing. You will also have the confidence to analyze and interpret data to make decisions on the next steps for a digital marketing strategy, and to utilize AI-driven tools to optimize and automate digital marketing activities.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Introduction

Section 2: What Is AI And Machine Learning?

Lecture 3 What Is AI And Machine Learning?

Lecture 4 What Is AI And Machine Learning?

Section 3: Google As An AI-First Company

Lecture 5 Google As An AI-First Company

Lecture 6 Google As An AI-First Company

Section 4: Preparing For Semantic Search

Lecture 7 Preparing For Semantic Search

Lecture 8 Preparing For Semantic Search

Section 5: Big Data

Lecture 9 Big Data

Lecture 10 Big Data

Section 6: Computer Vision

Lecture 11 Computer Vision

Lecture 12 Computer Vision

Section 7: Advertising

Lecture 13 Advertising

Lecture 14 Advertising

Section 8: Email Marketing

Lecture 15 Email Marketing

Lecture 16 Email Marketing

Section 9: Chatbots

Lecture 17 Chatbots

Lecture 18 Chatbots

Section 10: Developing Your AI-Skills-Using SQL

Lecture 19 Developing Your AI-Skills-Using SQL

Lecture 20 Developing Your AI-Skills-Using SQL

Section 11: How To Future Proof Your Marketing

Lecture 21 How To Future Proof Your Marketing

Lecture 22 How To Future Proof Your Marketing

This course is designed for digital marketing professionals and entrepreneurs who are looking to leverage the power of artificial intelligence for their digital marketing strategies. It is ideal for those with a basic understanding of digital marketing and data analysis, who are familiar with the use of AI-driven tools. The course will provide a comprehensive overview of how AI can be used to create more effective and efficient digital marketing campaigns, and how to utilize AI-driven tools to optimize and automate digital marketing activities.