Meta Ads / Facebook Ads Strategy & Execution Certification

Master Meta Ads (aka Facebook Ads) strategy, targeting, optimization, and reporting to build profitable campaigns.

What you'll learn
- Understand how Meta Ads optimization and auctions work to make smarter campaign decisions
- Build and manage Meta campaigns that actually drive ROI, not vanity metrics
- Learn how to track performance using Pixel, Conversions API, and key analytics tools
- Create ad creative and copy that connects with your audience and lowers ad costs
- Design full-funnel Meta strategies that turn cold audiences into loyal customers

Requirements
- No experience needed. Just a computer, internet access, and a Facebook account to follow along and start running Meta Ads.

Description
If you’ve ever felt overwhelmed by Meta Ads (aka Facebook Ads), you’re not alone. Between constant updates, new campaign types, and shifting best practices, it’s easy to waste ad spend without a clear strategy. This course cuts through the noise and shows you how to confidently plan, build, and optimize Meta Ads that actually perform.

Whether you’re a freelancer, in-house marketer, founder, or content creator, you’ll learn how to think like a paid social strategist and manage campaigns that deliver results.

Here’s what you’ll learn inside the course:

How to translate business goals into ad strategies that work

The full Meta Ads structure: campaign, ad set, and ad levels

How to choose the right campaign objectives and avoid wasted spend

How to build audiences that convert (including broad, retargeting, and lookalikes)

How to use Meta Pixel and Conversions API for accurate tracking

The latest on Advantage+ campaigns, Reels, and creative best practices

How to analyze data, interpret performance metrics, and scale efficiently

Real examples, templates, and downloadable resources to speed up your workflow

By the end of this course, you’ll know exactly how to set up, manage, and scale Meta Ads that drive meaningful results. No guessing, no empty results, and no wasted budget.

Who this course is for:
- Freelancers currently running ads or trying to expand their skillset
- In-house marketers responsible for ROI
- Founders managing their own ad spend
- Content creators expanding their brand
- Agency owners looking for additional resources
- Students or career changers looking to break into paid social marketing
More Info