Product Marketing Manager: Learn MBA-Level Product Marketing

Learn product marketing management from a former Global Product Marketing Manager for Sony PlayStation and Vice President of Marketing for a Google accelerator startup.

Dekker Fraser is the preeminent authority on product marketing with 1/2 million enrollments in his product marketing courses, college teaching experience, and an MBA from Philip Kotler's Kellogg School of Management, the #1-ranked marketing school in the U.S. This is where some of the most distinguished product marketing managers & CMOs trained.

Product marketing strategy, positioning, tactics & decision making

Advanced marketing segmentation

Competitive product analaysis

Dispelling widely held product marketing myths, such as that you need to be unique

Product marketing analytics

Why the perfect customer isn't the best target

Soft skills for influence in product marketing

Product copywriting

Master product marketing for B2C & B2B companies large & small!
According to Glassdoor, the average salary for a product marketing manager is over $113K (before signing, peformance, and stock bonuses).
But, why shoot for an average salary, when you can earn a significantly higher salary at high profile tech companies, startups, and Fortune 500 businesses? Silicon Valley veteran product marketing manager Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena.
Become a Product Marketing Manager is the premier oroduct marketing career guide because Dekker draws from both top-tier marketing training received while earning his master's degree at the #1 university for marketers at the Kellogg School of Management and also his years of experience in all aspects of product marketing at top companies including Sony and Google-backed Rocket Lawyer.
Not only does Dekker give you insider knowledge about how to get hired and earn high 6-figure product marketing salaries, he also provides insider tactics for becoming an elite product marketing manager and quickly getting a high-paying marketing job:

Learn what the best companies look for when hiring product marketing managers and how to have the best chance to get hired

Advanced product marketing interview techniques – how to answer the questions that matter, from the perspective of a professional that has hired many top-level marketers

Launch your product marketing career with proven marketing strategies such as – target market identification, segmentation, and viral marketing

Learn soft skills that will get you ahead in the office and set you up for a product marketing promotion

Product marketing math that even marketing professionals don’t know

Copywriting tips for landing contracts and marketing products

Real world examples about product marketing in a variety of companies, including high-tech companies – software marketing, technology marketing and web marketing

The most important thing that you can do to set yourself up for success in any business is to learn from top-level talent. Dekker received outstanding training from the best in the marketing field. Now, you can learn how to be one of the best product marketing managers in your area by applying the product marketing tips that the author learned over years of marketing success.
Page Up and Order Now.Includes product marketing tips for any product manager or someone looking for a product manager job. Details on: SaaS marketing - B2B marketing - Small business marketing - Entrepreneurship - Lead generation - Product marketing interview questions - Marketing plan - Product management - Marketing analytics - Pragmatic product marketing - Business strategy - influential product manager product management books