Ultimate Sales Letter 2nd Ed

Wow, This book came recommended to me by another marketer, and it has exceeded my expectations. It is one of the best books on the art and craft of sales I have read.It takes you by the hand, and leads you, step-by-step, to creating your own sales pitch for any product or a service. The author, Dan Kennedy is the real deal! He has too many books under his belt, but this is definitely one of his best.
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:

• Completely updated text and examples
• Great headline formulas
• New exercises to spark creativity
• The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.