Cognitive Capital How to Invest Your Attention, Master AI, and Build Wealth in the New Attention Economy

Do you end each day busy yet unfulfilled?
You answer emails, attend meetings, and scroll endlessly, yet feel exhausted, anxious, and no closer to your goals. You are not lazy. You are a casualty of the
Attention Economy
, where your focus is the product sold, and every ping is a withdrawal from your mental bank account.
In a distracted world, working harder fails.
True success isn't time management; it's cognitive capital management.
Introducing
Cognitive Capital
, your guide to thriving in the digital age. This is not just productivity tips. It is a
complete operating system for the modern mind.
Authored by Moh Yusuf, this book reveals the most critical 21st-century wealth:
your Cognitive Capital
—your focus, energy, and decision-making power. Invest it for breathtaking returns.
Inside, You Will Discover How To:




Conduct an Attention Audit:
Diagnose cognitive bankruptcy with a
7-Day Attention Log.
Uncover the true cost of distraction.




Design a Cognitive Portfolio:
Allocate mental resources like a wealth manager. Maximize
Deep Work
and eliminate
Cognitive Leakage.






Tame the Digital Dragon:
Master technology with
Digital Minimalism:
a "Phone Purge," "Notification Nuclear Winter," and "Sacred Hour Protocol."




Leverage AI as Your Co-Pilot:
Use AI as your
Analyst, Drafter, and Automator.
Includes
5 Key Prompts for Knowledge Work.






Become a Learning Machine:
Acquire knowledge faster with the
S.P.L.I.T. Method
and
Feynman Technique.






Build a Decision Engine:
Conquer decision fatigue with personal algorithms and a
Weekly Preview ritual.






Convert Focus into Currency:
Identify
High-Leverage Activities
and
monetize Deep Work
as an employee or entrepreneur.




Protect from Burnout:
Build a
resilient, anti-fragile mindset
with a
Cognitive Stop-Loss.




Cognitive Capital
is your roadmap to
Cognitive Sovereignty
—the freedom to control your attention and live a life by design. Essential for entrepreneurs, leaders, and anyone ready to shift from being the
product
of the attention economy to its smartest
investor.
Start your journey to greater clarity, purpose, and prosperity today.