Data Storytelling for Professionals: Influence with Insight

Learn to Turn Data into Decisions Through the Power of Story

What you'll learn
- Understand the science behind why storytelling is more effective than raw data in professional communication
- Transform boring reports and presentations into engaging, story-driven messages
- Apply storytelling structures like the Hero’s Journey, SCQA, and ABT in business scenarios
- Craft data-driven narratives that influence decisions and inspire action
- Choose the right charts, visuals, and slide layouts to support your story
- Communicate KPIs and insights in a way that resonates with both technical and non-technical audiences

Requirements
- No storytelling or design experience required — this course starts from the basics
- A general understanding of business or project environments is helpful
- Willingness to think creatively and experiment with presenting data differently

Description
In a world overwhelmed with data, it's not the information itself that drives decisions — it’s how that information iscommunicated.This course is designed to help you move beyond charts and spreadsheets and start telling data-driven stories thatinfluence, inspire, and stick.

Whether you're a business analyst, project manager, educator, marketer, or startup founder, you’ll learn how to transform your insights into compelling narratives that spark action.

You don’t need to be a designer or a professional storyteller. This course gives you practical tools, real examples, and proven frameworks to master the art ofdata storytelling— a skill every professional needs in today's data-rich, attention-poor world.

What You’ll Learn:

The science behind storytelling and why it makes data more memorable

How to structure a powerful story using proven frameworks like the Hero’s Journey, SCQA, and ABT

How to present KPIs and insights with emotional impact and clarity

How to choose the right visuals and design layouts for storytelling

Techniques to open and close presentations with confidence and persuasion

Real-world exercises to turn dry reports into engaging narratives

Who This Course is For:

Business analysts and data professionals

Project managers and team leaders

Educators and content creators

Marketing and communications professionals

Entrepreneurs and startup founders

If you want to go beyond informing and start influencing — this course is for you.Let’s transform your data into stories that make people care, remember, and act.

Who this course is for:
- Business analysts who want to present insights that drive action, not just report
- Project managers and team leads who need to align stakeholders and inspire teams
- Anyone who shares data and wants to turn information into a compelling narrative
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