Email Marketing Foundations

Email marketing campaigns are vital for modern digital strategies. But to get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this practical course, marketing expert Megan Adams shares actionable tips for planning and executing effective email initiatives.

Learn strategic list-building to curate high-value segments aligned with your goals. Design on-brand templates and themes reflecting your style. Craft compelling content and customize calls-to-action tailored to different audiences. Understand key metrics so you can continually optimize relevancy and lifetime engagement. Megan also includes detailed information and sample prompts for leveraging AI to generate email marketing ideas. Supercharge engagement today!
Learning objectives

• Recognize the purpose of email marketing.
• Recall the goal of a segmentation strategy.
• Determine the appropriate strategy for testing emails on mobile and desktop devices.
• Identify two metrics that can be used to understand which types of emails people interact with.