Google Analytics 4 Crash Course - 7 rules of smart analysts

Improve your GA4 skills through real examples focused on segmentation, scepticism, bias, and data-driven thinking.

What you'll learn
- How to avoid common analytical pitfalls when understand the data such as averages trap
- How to interpret the data with context and healthy level of scepticism
- How to use segments effectively
- How to face the confirmation bias effect
- Turning metrics into real business actions using the “So what?” principle
- Think as an experienced Analyst

Requirements
- Basic knowledge of Google Analytics 4 interface
- The will to learn :)

Description
Learn how great analysts think and work withGoogle Analytics 4. In this short crash course, you’ll discover7 simple principlesthat will improve the way youread and use data.

This crash course is made for everyone who wants to understand how experienced analysts think and work withGoogle Analytics 4. In one houryou will learn the key principles that separate senior analysts from beginners.

We will go throughseven simple but powerful rules. You will learn why averages can mislead you, why scepticism is healthy, and why context and segmentation matter more than single number. We will also talk aboutconfirmation bias, asking the right questions, and the constant “so what?”mindset that turns plain data into real business insight.

Each principle is explained with a practical GA4 example and a short real-life story so you can easily connect the ideas to your own work. The goal is not to memorize reports butto build a way of thinkingthat helps you make smarter, faster, and more confident data decisions.

Even if you're already familiar with GA4, this course will help you see analytics differently. Clearly, structured, and focused on what drives results.

Let’s get started and make yourGA4 skills work like those of a senior analyst.

Who this course is for:
- For everyone who wants to be driven by properly understood data
More Info