Marketing Strategy: Competitive Intelligence [Released: 11/19/2024]

Gain insight into your competitors to identify your own advantage in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she guides you through how to successfully conduct a competitive analysis to understand the marketplace value of your business. In addition, Deirdre shares best practices for conducting research on your competition, identifying your strengths and weaknesses, and analyzing your competitor's strategies to inform your future goals. Along the way, learn how to leverage new AI technologies to overcome some of the most common challenges of competitive intelligence.

Learning objectives

Explain the benefits of a competitive analysis.

Identify the most important elements to include in a competitor profile and competitor research analysis.

Recognize and address common challenges when researching your own strengths and weaknesses.

Build your advantage by understanding your competitor’s strategies.

Drive growth and inform your future goals by utilizing the key parts of the Strengths, Opportunities, Aspirations, Results (SOAR) framework.

Leverage cutting-edge AI tools to help overcome competitive intelligence challenges.