Master Sales and Leads Meta Ads in 2025

Master Sales and Leads Ads on Facebook and Instagram from start to finish

What you'll learn
- Different Meta Objectives Explained
- Exploring Lead Magnets and Offers
- Setting Up and Navigating Meta Business Manager
- How campaigns are structured
- Creative Strategies
- When to use Sales Ads and when to use Leads
- Landing Page vs Lead Form Strategy
- Lead Form Ads Deep Dive
- Setting up Automations
- Setting up the Meta Pixel/Dataset and testing it
- Setting up Meta Data Feed on E-Commerce Manager
- Ad Examples
- Creating and Setting up Meta Ads
- Creating Custom Audiences
- The Customer Journey
- Setting Realistic Expectations
- What to expect after publishing your ads
- Budgeting
- Free to use Tools and Software
- Extra Meta Business Manager Tools

Requirements
- This course will take you from start to finish. Step by step. No previous experience needed, but would be helpful.

Description
This course gives you everything you need to start (or fix) your Meta Ads strategy for your South African business, based on the same methods I use with my clients, now available to you at a fraction of the cost.

Whether you're a beginner or someone who’s been running ads without seeing the results you hoped for, I’ll walk you through the full process: from setting up your Meta Business Manager to creating high-converting ads, understanding campaign structure, and using proven creative strategies.

Here’s what you’ll learn inside the course:

Different Meta Objectives Explained

Exploring Lead Magnets and Offers

Setting Up and Navigating Meta Business Manager

How Campaigns Are Structured

Creative Strategies

When to Use Sales Ads vs. Lead Ads

Landing Page vs. Lead Form Strategy

Lead Form Ads Deep Dive

Setting Up Automations

Installing and Testing the Meta Pixel/Dataset

Setting Up a Meta Data Feed on Ecommerce Manager

Ad Examples and Walkthroughs

Creating and Setting Up Meta Ads

Building Custom Audiences

Understanding the Customer Journey

Setting Realistic Expectations

What to Expect After Publishing Your Ads

Budgeting for Results

Free Tools and Software to Use

Extra Meta Business Manager Features

Plus: Get 3 downloadable PDF resources included.

With over 11 years of experience in the marketing industry, I’ve helped clients generate real leads and real revenue using the exact strategies I teach in this course.

If you’re ready to take control of your marketing, stop wasting ad spend, and finally get the results your business deserves, this is the course for you.

Who this course is for:
- Small Business Owners
- Freelancers
- Marketers
- Agency Owners
More Info