Scrum & Rugby

Rugby and Scrum share more than a name — they share a mindset.
In
Scrum & Rugby
, trainer and coach Julian Cambridge takes you on a journey from muddy pitches to modern product teams. With vivid sports storytelling and practical business insight, this book reveals how the same principles that drive elite rugby sides — teamwork, trust, adaptability, and courage — can transform the way we build products, lead change, and work together.
Inside you'll discover:




The real origin of Scrum
— how a rugby restart became the metaphor for Agile.




Scrum values in action
— told through gripping sports and workplace stories.




Practical drills and exercises
— a playbook you can run with your team tomorrow.




Case studies
— from startups to global enterprises learning to move as one.




Scaling insights
— keeping clarity and agility when you grow beyond one team.


Whether you're a Scrum Master, Product Owner, coach, or leader looking to inspire high performance,
Scrum & Rugby
will show you how to align, commit, and adapt — and how to create teams that thrive under pressure and deliver real results.