Small Business Strategic Marketing

Thinking strategically about the creation, implementation, and evaluation of the marketing for your small business.

What you'll learn

• Understand the concepts of small business strategic marketing and systematic thinking.
• Build an understanding of the market in which you function. Be able to segment your market by geography, demographics, and psychographics.
• Effectively evaluate and choose a target market. Fine tune and differentiate your products and services to appeal to your target market.
• Choose the best distribution channels for your business.
• Choose the best communication channels for your business, including considering and evaluating the pros and cons of various advertising options.
• Understand the importance of effective selling and customer relationship-building strategies.
• Create, implement, and evaluate a marketing strategy for your small business.

Description

Are you an entrepreneur or small business manager who wants to improve their strategic marketing skills? If so, you are in the right place. This course teaches you to think strategically about your marketing efforts. It looks at marketing as a system of interrelated parts that, when working together, will result in effective marketing for your small business.

The course is designed to be as hands-on as possible. As new topics are introduced, you will be given the opportunity to apply what you are learning to your actual business (or the business you plan to create) through worksheets and structured activities. These worksheets can be found in the 105-page workbook that is included with the course. The workbook is a text version of the course that you can download or print for future reference.

This course is part of the Small Business Learning Project - a project created by Dr. Bruce Dye and Dr. Kelly Dye. Over the past 20+ years, Bruce and Kelly have studied, researched, and published on entrepreneurship and business management. They have advised and taught hundreds of entrepreneurs. Bruce and Kelly created this project so they can share with entrepreneurs and small business managers some of what they have learned about entrepreneurship and business management.

Who this course is for:

Active or aspiring entrepreneurs and small business managers.