Strategic Content Repurposing for Marketers

We are in an age where we’re surrounded by content. Despite (or because of) new content appearing constantly, there’s tremendous pressure on creators to constantly churn out more content. But with both higher expectations and fewer resources than ever before, content marketers can keep up with the pace by doing more with the content they already have. In this course, Melanie Deziel shows you how to repurpose your existing content, adapting it for new use cases and increasing your content ROI in the process. Check out this course to explore the many ways you can strategically and creatively repurpose your content to maximize its marketing impact.

Learning objectives

• Articulate the advantages and disadvantages of repurposing your existing content.
• Define the five different types of content repurposing covered in the course.
• Recognize which pieces of your existing content are strong candidates for repurposing.
• Employ the five different types of content repurposing effectively in your marketing.
• Experiment with the sequential or combined use of multiple content repurposing methods.