Agent Provocateur Spring/Summer 2020 Campaign

By all intents and purposes, the 2020 Olympic Games in Tokyo are still going ahead, but even if they don’t, iconic lingerie house Agent Provocateur has given us all something to cheer about. The brand has just dropped its new SS20 campaign, entitled Play to Win, and it’s far from just your average racy release. Forget impossibly slender models on heart-shaped beds, Agent Provocateur’s new campaign is as much about strength as it is about sex appeal. In fact, for Play to Win, the brand dropped models entirely, opting instead to tap British gold-medal gymnast Georgia-Mae Fenton, Canadian pole vaulter Alysha Newman, American gold-medal hurdler Queen Harrison-Claye, and American rock climber Sasha DiGiulian to lead the campaign.