Tate McRae & Hailey Bieber by Carlijn Jacobs for Rhode Peptide Lip Shape Campaign 2025

Hailey Bieber's Rhode is taking inspiration from an iconic Versace ad.

On Friday, January 24, the model and beauty founder, 28, announced the launch of the brand's highly anticipated lip product, Peptide Lip Shape. To celebrate the launch, Rhode released a star-studded campaign featuring Canadian pop singer Tate McRae and models Yoon Bae, Anyier Anei and Mahi Kabra.

One shot in particular — in which Bieber and the rest of the models are pictured next to each other in pastel outfits — references a Versace ad from the 1990s.

Claudia Schiffer called out the comparison in an Instagram post, sharing both the original photo and Rhode campaign image. "Love seeing the Rhode girls recreate our iconic Versace campaign photographed by Richard Avedon," she wrote in the caption.

The original campaign featured Nadja Auermann, Christy Turlington Burns, Claudia Schiffer, Cindy Crawford and Stephanie Seymour.