Natalie Portman and Yara Shahidi - Rouge Dior Forever Lipstick Campaign Fall 2022

For the Rouge Dior Forever campaign, Peter Philips, Creative and Image Director for Dior Makeup focus on the modern heroine. The Rouge Dior woman celebrates female strengths and power. Rouge Dior Forever chooses Natalie Portman and Yara Shahidi to share their message of empowerment and sisterhood for the new campaign. As an actress who inspires women everywhere, Portman radiates a joyous feminity that others look up to. As a rising star in America, Shahidi has been outspoken about global issues and has worked for multiple causes since the beginning of her career. She shares a desire for equality, empowerment, and peace that many find admirable and inspirational.
Vivane Sassen captures the femininity, liberty, and energy of both actresses in the new images of the campaign. Sassen focuses on how the lipstick illuminates Portman and Shahidi, giving it a new form of self-expression. Director Arnaud Uyttenhove and choreographer Madeline Hollander pose and dress the women in ways that always color to fly and for femininity to shine through.