Sugababes - Pretty Polly Campaign

The Sugababes are an English pop girl group based in London, consisting of members Heidi Range, Amelle Berrabah and Jade Ewen. The Sugababes were formed in 1998 with founding members Siobhán Donaghy, Mutya Buena and Keisha Buchanan. Their debut album, One Touch was released in 2000 under London Records. Following the album's release, Donaghy departed from the group, which was later dropped by London Records. With the introduction of Range in the same year, the Sugababes signed with Island Records and experienced a higher level of commercial success, releasing three more albums. The group survived a second line-up change when Buena left the group and was subsequently replaced by Berrabah. After eleven years in the band, it was revealed that Buchanan was no longer part of the group and had been replaced by Ewen. The fourth lineup later signed with RCA Records after parting with Island Records.

In 2006, British Hit Singles & Albums named the Sugababes as the most successful female act of the 21st century with six UK number one singles and eighteen UK top ten hits. Their number one singles include songs such as "Freak Like Me", "Round Round", "Hole in the Head", "Push the Button" and "About You Now". They have also accumulated three multi-platinum albums and a platinum album. The Sugababes have been nominated for six Brit Awards, winning one for Best British Dance Act in 2003. The group has also been a permanent fixture in the British tabloids because of their perceived frequent line-up changes and alleged group in-fighting. The most recent line-up change was met with disapproval from the media which focused on the fact that none of the founding members were still in the group.