Negotiate lik the pros

This book provides an approach that challenges you to mentally analyze your own negotiating techniques, style, relationship-building strategies, and powers of persuasion and compare these with other people’s. When you’re done reading it, whether you’re an executive or a student, an athlete or a sports fan, you will become a better negotiator. And with practice, you will be even better still. If you’re in a sports business setting, great, but most readers will never apply any of this in the realm of sports at all.