Business: The Key Concepts
Routledge | 2002 | ISBN: 0415253241 | Pages: 288 | PDF | 1.39 MB
Routledge | 2002 | ISBN: 0415253241 | Pages: 288 | PDF | 1.39 MB
Covering areas of management, marketing, finance, economics, organizational behavior, and operations, this A-Z reference covers established subjects in business studies taking an international and strategic approach that balances theory and practice. The author also considers new developments in the field by focussing on e-business and contemporary business ethics.