Dale Brethauer - New Product Development and Delivery: Ensuring Successful Products Through Integrated Process Management
AMACOM | 2002 | ISBN: 0814407137 | Pages: 224 | PDF | 1.45 MB
AMACOM | 2002 | ISBN: 0814407137 | Pages: 224 | PDF | 1.45 MB
This guide features case studies and examples to help decision makers visualize, develop and implement a restructured transfer process that will take new products through the traditionally rigorous research and development procedure more quickly, getting them to market ahead of the competition.
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