Fred L. Fry, Charles Stoner - Strategic Planning for New & Emerging Businesses: A Consulting Approach
Kaplan Business | 1999 | ISBN: 1574101145 | Pages: 256 | PDF | 2.12 MB
Kaplan Business | 1999 | ISBN: 1574101145 | Pages: 256 | PDF | 2.12 MB
This book gives owners of new and/or emerging businesses extensive knowledge of the steps of strategic planning. They learn how to assess the external environment, how to address competitive forces, how to identify internal strengths and weaknesses, and how to and develop a strategic thrust for their emerging enterprises.
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