John Adair - Leadership and Motivation: The Fifty-Fifty Rule and the Eight Key Principles of Motivating Others

What motivates people is an important consideration for captains of industry, commerce, and the public sector – in fact anyone in a position of leadership. Leadership and Motivation explores the subject in depth. Leadership guru John Adair reassesses the theories of Herzberg and Maslow – still the major contributors to our understanding of motivation – in the context of Action-Centered Leadership, the concept pioneered and developed by the author.