Running a Photography Business: The Basics

You love photography and you're good at it. So maybe it's time to turn pro—as a freelancer or even full time. In this course, photo-marketing consultant Skip Cohen introduces the issues and considerations you should think about before starting a photography business. Learn how to define your niche, get practice and feedback, and build a brand as well as a network. From understanding the industry to marketing yourself, this course will give you a solid foundation on which to build a photography business.

Topics include:

• Defining your niche
• Understanding your target audience and specialty
• Getting practice
• Understanding the industry and building your network
• The elements of your brand
• Gear: lease vs. buy
• Tracking your costs