Running a Photography Business: The Basics
Running a Photography Business: The Basics
MP4 | Video: 720p | Duration: 2:29:39 | English | Subtitles: VTT | 853.7 MB
MP4 | Video: 720p | Duration: 2:29:39 | English | Subtitles: VTT | 853.7 MB
You love photography and you're good at it. So maybe it's time to turn pro—as a freelancer or even full time. In this course, photo-marketing consultant Skip Cohen introduces the issues and considerations you should think about before starting a photography business. Learn how to define your niche, get practice and feedback, and build a brand as well as a network. From understanding the industry to marketing yourself, this course will give you a solid foundation on which to build a photography business.
Topics include:
- Defining your niche
- Understanding your target audience and specialty
- Getting practice
- Understanding the industry and building your network
- The elements of your brand
- Gear: lease vs. buy
- Tracking your costs