Tricia Sheffield - The Religious Dimensions of Advertising

Posted By: hue
Date: April 15, 2009

Tricia Sheffield - The Religious Dimensions of Advertising
Palgrave Macmillan | 2006 | ISBN: 1403974705 | Pages: 208 | PDF | 5.03 MB

This groundbreaking work explores media scholar Sut Jhally’s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions–analogous to Durkheim's description of objects as totems.

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