Launching Your Idea with Design Thinking

In this course, learn how to use design thinking to launch a user-centric product that makes an impact. Instructor and UX designer Tetiana Gulei shows you how to take a design-driven approach to craft a go-to-market strategy, align business goals with user needs, and create prototypes that evolve into viable products. Then, learn about user testing and user onboarding techniques to ensure a smooth launch for your product.

Join Tetiana in this course to find out how you can use design thinking to bring your idea to life.

Learning objectives

• Explain what makes a solid GTM (go-to-market) strategy, and how design thinking can help.
• Describe user-centric market positioning.
• Identify and measure key metrics for launch success.
• Recognize strong flows for design thinking at scale.
• Validate user flows, personas, and ideas with broader stakeholders and customers.
• Create basic prototypes and test your MVP (minimum viable product).
• Create a compelling onboarding/first launch experience for your users.