Launching Your Idea with Design Thinking
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 45m | 86.5 MB
Instructor: Tetiana Gulei
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 45m | 86.5 MB
Instructor: Tetiana Gulei
In this course, learn how to use design thinking to launch a user-centric product that makes an impact. Instructor and UX designer Tetiana Gulei shows you how to take a design-driven approach to craft a go-to-market strategy, align business goals with user needs, and create prototypes that evolve into viable products. Then, learn about user testing and user onboarding techniques to ensure a smooth launch for your product.
Join Tetiana in this course to find out how you can use design thinking to bring your idea to life.
Learning objectives
- Explain what makes a solid GTM (go-to-market) strategy, and how design thinking can help.
- Describe user-centric market positioning.
- Identify and measure key metrics for launch success.
- Recognize strong flows for design thinking at scale.
- Validate user flows, personas, and ideas with broader stakeholders and customers.
- Create basic prototypes and test your MVP (minimum viable product).
- Create a compelling onboarding/first launch experience for your users.