The Essential Sales Tech Stack: Tools Every Seller Needs to Crush Quota

This course guides sales professionals through the essential sales tech stack, breaking down the must-have tools for CRM, marketing automation, database research, AI-powered notetaking, video outreach, and social media management. By the end of the course, you should have a clear understanding of which tools to use, how to implement them effectively, and how to integrate them for maximum sales impact.
Learning objectives

• Identify the key categories of sales technology and their roles in the sales process.
• Explain how CRM systems help manage leads, deals, and customer relationships.
• Demonstrate how marketing automation tools streamline follow-ups and lead nurturing.
• Analyze database research tools to improve prospecting efficiency.
• Utilize AI-powered notetakers to enhance meeting documentation and follow-up.
• Create personalized video outreach to boost engagement and response rates.
• Develop a strong social media presence to attract and nurture prospects.
• Compare different sales tools and understand how to integrate them into a seamless workflow.