CRM Magazine, May 2008
English | 50 pages | PDF | 7.8 MB
CRM magazine is a business solution publication responsible for moving the enterprise toward a customer-focused approach. Written for senior business and IT management, CRM magazine's goal is to foster and promote an understanding of Customer Relationship Management (CRM) and the associated business and technological strategies. CRM magazine aims to assist senior managers to identify how to maintain and gain profitable customers, generate loyalty and reduce business costs.