John Adair - The Concise Adair on Creativity and Innovation

New ideas are essential for industry, they are the lifeblood
of successful organisations. Creative and innovative thinking,
the means by which ideas are born and nurtured, are not
products of clearly defined steps, they can be encouraged
in various ways.
We all have new ideas but really good, creative new ideas
vary in quality and frequency. A good idea can be classed
as one that a critical mass of people consider to be both useful
and original. Those people who have a high rate of excellent
ideas are the true creative thinkers. Most creative
thinkers can be placed on a scale relative to their quality and
quantity of ideas.