Highly Effective Marketing Plan (HEMP)
Marketing is full of jargon. And marketing agencies are full of people fluent in jargon. But the truth is, successful marketing is a mixture of common sense and careful research. Our Highly Effective Marketing Plan (HEMP) software - which is based on the best-selling book by Peter Knight - will help you to develop and implement a marketing plan that works for your business.
HEMP will help you to:
Accurately identify your customers
Establish your point of difference in the market
Build an achievable marketing plan
Co-ordinate your marketing activity
Make your marketing budget work harder