Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg (Author), Jeffrey Eisenberg (Author), Lisa T. Davis (Author)
Publisher: Thomas Nelson; Har/Com edition (June 13, 2006) | ISBN-10: 0785218971 | PDF | 0,9 Mb | 240 pages
The Eisenberg brothers (Call to Action: Secret Formulas to Improve Online Results) dub the guiding principles behind their marketing consultancy "Persuasion Architecture," but their methods have more in common with Hollywood screenwriting. Observing that one message no longer fits every audience, they create "personas" representing broad consumer patterns, based on the types identified in the Keirsey personality tests, renamed here as "methodical," "spontaneous," "humanistic" and "competitive" shoppers.