Understanding Business Strategy: Confusion and Consensus by Lourdesamy Iruthayasamy
English | PDF | 2021 | 133 Pages | ISBN : 9813365412 | 2.3 MB
This book cuts through the strategy verbiage to get to the fundamentals of business strategy—its meaning, formulation, and implementation. Challenges to understanding strategy are examined, including institutions and national culture. Strategy theories are not just explained but assessed in terms of their validity, limitations, and applicability across countries, cultures, and organisations.