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Brand Positioning: Strategies for Competitive Advantage

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Brand Positioning: Strategies for Competitive Advantage

Subroto Sengupta, "Brand Positioning: Strategies for Competitive Advantage"
English | 2005 | ISBN: 0070581592 | PDF | pages: 333 | 15.6 mb

This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to:

- Secure competitive advantage
- Use celebrity endorsements to market products
- Establish brand positioning on the Internet
- And much more!