Brand Positioning: Strategies for Competitive Advantage
Subroto Sengupta, "Brand Positioning: Strategies for Competitive Advantage"
English | 2005 | ISBN: 0070581592 | PDF | pages: 333 | 15.6 mb
English | 2005 | ISBN: 0070581592 | PDF | pages: 333 | 15.6 mb
This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to:
- Secure competitive advantage
- Use celebrity endorsements to market products
- Establish brand positioning on the Internet
- And much more!