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    3. Brand Positioning: Strategies for Competitive Advantage

    Brand Positioning: Strategies for Competitive Advantage

    Posted By: DZ123
    Date: 24 Nov 2020 20:47:51
    Brand Positioning: Strategies for Competitive Advantage

    Subroto Sengupta, "Brand Positioning: Strategies for Competitive Advantage"
    English | 2005 | ISBN: 0070581592 | PDF | pages: 333 | 15.6 mb

    This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to:

    - Secure competitive advantage
    - Use celebrity endorsements to market products
    - Establish brand positioning on the Internet
    - And much more!
    UPWARDS