Boo Hoo: A Dot.com Story from Concept to Catastrophe
Ernst Malmsten, "Boo Hoo: A Dot.com Story from Concept to Catastrophe"
English | ISBN: 0099418371 | 2002 | 385 pages | EPUB | 402 KB
English | ISBN: 0099418371 | 2002 | 385 pages | EPUB | 402 KB
This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.
Read more