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Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights

Posted By: hill0
Date: 8 Sep 2022 06:50:07
Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights

Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights
by Joanne Rodrigues-Craig
English | 2020 | ISBN: 0135258529 | 360 Pages | EPUB MOBI (True) | 42 MB

Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change.

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