Wonder Woman: Marketing Secrets for the Trillion Dollar Customer
Wonder Woman: Marketing Secrets for the Trillion Dollar Customer
Palgrave Macmillan | 2008-06-15 | ISBN: 0230201601 | 256 pages | PDF | 1.2 MB
Women are the most financially attractive target audience and marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEOs and Marketers need to acknowledge that women really are the Boss when it comes to buying.