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    3. Building Brand Value the Playboy Way

    Building Brand Value the Playboy Way

    Posted By: arundhati
    Date: 24 May 2025 06:10:20
    Building Brand Value the Playboy Way

    S. Gunelius, "Building Brand Value the Playboy Way"
    English | ISBN: 023057789X | 2009 | 208 pages | EPUB | 335 KB

    Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
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