Joseph Turow, "Niche Envy: Marketing Discrimination in the Digital Age"
English | 2008 | ISBN: 0262701219, 0262201658 | 235 pages | EPUB | 0.25 MB
English | 2008 | ISBN: 0262701219, 0262201658 | 235 pages | EPUB | 0.25 MB
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.